Global Marketing Manager

Location: Philadelphia or Durham

2- 3 days a week in office

We currently have an exciting opportunity to work on a launch brand in a fast-paced, high performing cross functional team as a Global Marketing Manager for a new Hepatology Product.

This product has been granted orphan drug designation, is a key late-stage asset within the Specialty Care and will be the first entry of GSK Hepatology. The asset had a positive ph3 trial results and expected to have its first launch in the US this year, and thus 2025 is a critical year for the brand. Now is the time to drive strategy, finetune launch plans, and prepare the organization for flawless launch execution.

The Global Marketing Manager, reporting to the Global Marketing Director, will play a critical role in preparing the product for launch by leading the brand campaign development and working across functions and with LOCs to translate strategy into execution.

Key Responsibilities

• Develop core brand creative campaign, promotional claim and key promotional materials
• Lead MCT market co-creation group (CCG) to consolidate local insight and feedback to shape contents aligned to strategy
• Key commercial partner for core market research (creative/messaging) related to promotional campaign development
• Manage the brand essence related work (imagery, name, color, logos etc)
• Manage relationship with AOR (Agency of Record)
• Internal communication related to brand key milestones including PBC awareness month
• Key Congress support for AASLD (US Liver Congress)
• Key communication liaison for US

Basic Qualifications

• Bachelor's degree (or equivalent)
• LOC commercial (marketing, sales, operations) experience
• Track record of leading and influencing without direct authority
• Demonstrated application of customer insights through brand campaign, messaging, and creative development
• Experience of approval processes and codes of practice for pharmaceutical promotion
• Budget management

Preferred Qualifications

• US local commercial experience or regional/global experience to partner with the US team
• Has strong learning agility and demonstrated ability to manage complexity
• Strong interpersonal, verbal, and written communication skills, across all levels of the organization
• Commercial pre-launch and launch experience
• Experience working in a specialty disease area

Our values and expectations are at the heart of everything we do and form an important part of our culture.

These include Patient focus, Transparency, Respect, Integrity along with Courage, Accountability, Development, and Teamwork. As GSK focuses on our values and expectations and a culture of innovation, performance, and trust, the successful candidate will demonstrate the following capabilities:

• Agile and distributed decision-making - using evidence and applying judgement to balance pace, rigour and risk.
• Managing individual and team performance.
• Committed to delivering high quality results, overcoming challenges, focusing on what matters, execution.
• Implementing change initiatives and leading change.
• Sustaining energy and well-being, building resilience in teams.
• Continuously looking for opportunities to learn, build skills and share learning both internally and externally.
• Developing people and building a talent pipeline.
• Translating strategy into action - a compelling narrative, motivating others, setting objectives and delegation.
• Building strong relationships and collaboration, managing trusted stakeholder relationships internally and externally.
• Budgeting and forecasting, commercial and financial acumen.

*This is a job description to aide in the job posting, but does not include all job evaluation details.

Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a special purpose - to unite science, technology and talent to get ahead of disease together - so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns - as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it's also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves - feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

If you require an accommodation or other assistance to apply for a job at GSK, please contact the GSK Service Centre at 1-877-694-7547 (US Toll Free) or +1 801 567 5155 (outside US).

GSK is an Equal Opportunity Employer and, in the US, we adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Important notice to Employment businesses/ Agencies

GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.

Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, GSK may be required to capture and report expenses GSK incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure GSK's compliance to all federal and state US Transparency requirements. For more information, please visit the Centers for Medicare and Medicaid Services (CMS) website at https://openpaymentsdata.cms.gov/