Manager, Marketing

We are seeking a dynamic and data-driven Marketing Manager to join our team at New York Blood Center Enterprises / Community Blood Center Kansas City/ Nebraska Community Blood Bank. In this role, you will partner with colleagues across the Enterprise to implement national campaigns at a local level. You will also plan and execute local campaigns, promotions, and events for blood and platelet donors, ensuring a seamless and engaging experience that drives donor retention and satisfaction.

Supervision Exercised:
This position has two direct reports.

Supervision Received:
Under general supervision of Director, Donor Marketing.

Position Distinction:

Potential for career ladder which could ultimately result in primary responsibility for identifying and developing marketing strategies for NYBCe.

**Location Specific Details:

This position will be based in Kansas City with periodic travel to our Lincoln and Omaha Nebraska markets.

Essential Function:

* Campaign Implementation: Collaborate with colleagues across Donor Engagement and the organization to lead and/or localize and implement national marketing campaigns. Tailor strategies to meet the unique needs of the local community while aligning with the Enterprise goals.
* Event Planning: Organize and manage events for blood and platelet donors, including appreciation events and special initiatives. Ensure these events are well-executed and contribute to donor retention, collection, and recruitment goals.
* Data-Driven Decision Making: Analyze daily blood and platelet collection numbers to identify trends, opportunities, and areas for improvement. Use data to drive marketing strategies that enhance donor engagement and collection success.
* Local Partnerships: Seek out and cultivate local partnerships with businesses, community organizations, and other stakeholders to support the collection goals and donor retention efforts.
* Media Relations: Cultivate and manage relationships with local and regional media outlets. Serve as a spokesperson for the organization, comfortable speaking to the media and representing the organization in interviews, press conferences, and other public forums.
* Collaboration with Donor Teams: Work closely with Donor Recruitment and Collections teams to ensure donor centers and blood drives are successful. Align marketing strategies with operational needs to maximize impact.
* Reporting and Analysis: Prepare regular reports on campaign performance, event outcomes, media engagement, and partnership success. Provide insights and recommendations for continuous improvement.
* Other Duties as Assigned: Take on additional responsibilities and tasks as needed to support the overall success of Donor Engagement initiatives.

Education & Experience:

Education:
Bachelor's degree in Marketing, Communications, or equivalent combination of education and work experience.

Experience:
5-7 years of experience in marketing, preferably in healthcare, nonprofit, or blood services

Knowledge, Skills & Abilities

Knowledge:

Knowledge of traditional and marketing strategies and trends.

Familiarity with the local service areas (Kansas City and Nebraska).

Knowledge of a variety of software applications (Microsoft Office Suite, project management system).

Skills & Abilities:

* Communication:

Exceptional communication skills, both written and verbal, with the ability to convey ideas clearly and with authority in various settings, including one-on-one and small group environments.
* Collaboration:

Strong ability to work independently and as part of a team, fostering a collaborative and supportive environment.
* Strong Analytical Skills:

Proven ability to interpret data and apply it to marketing strategies, driving effective decision-making and impactful outcomes.
* Media Relations:

Demonstrated experience in cultivating media relationships and confidently speaking to the media, serving as an organizational spokesperson.
* Event Planning:

Experience in planning and managing events, ensuring successful execution and positive donor engagement.
* Attention to Detail:

Meticulous attention to detail in all work processes, ensuring accuracy and high-quality outcomes.
* Interpersonal Skills:

High level of interpersonal skills to manage complex issues with poise, tact, and diplomacy, effectively interacting with staff at all levels, including executive leadership.
* Stakeholder Interaction:

Ability to interact with individuals at all levels of the organization and external stakeholders in a courteous, respectful, and sensitive manner, particularly in diverse environments.
* Training and Coaching:

Ability to train and coach others within the organization on marketing programs and related communications, ensuring consistent and effective application across teams.
* Pressure Management:

Ability to remain calm and composed under pressure, maintaining productivity and focus in high-stress situations.
* Problem Solving:

Strong logical and reasoning skills to identify and analyze problems, evaluate options, and implement solutions within established policies and procedures.
* Organization and Planning:

Ability to plan and organize tasks and resources efficiently, ensuring timely completion of projects and initiatives.
* Responsiveness:

Proactive in addressing issues and concerns.
* Adaptability:

Ability to work effectively in a fast-paced environment, managing multiple competing tasks and demands while maintaining high performance.
* Healthcare Familiarity:

Familiarity with blood donation or healthcare environments is an advantage, contributing to a deeper understanding of the organization's mission and goals.