Marketing - Sr Manager, Base Management and Insights

You want more out of a career. A place to share your ideas freely - even if they're daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love - driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together - lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the V Team Life.

The Marketing, Sr. Manager is a highly analytical and strategic role focused on decreasing churn within the Verizon Business Group through data-driven strategies. This individual will be responsible for leading deep dive analyses and creating unique points of view to drive retention and loyalty strategies. Verizon's CRM team will look to this individual to proactively drive bottom-up data driven recommendations as well as adapt to top-down requirements from executive leadership. This individual will provide strategic analytical support to marketing/sales leadership, base management segment owners, program directors and marketing campaign managers to drive base strategies by sharing data insights, deep-dives, and accelerating action plans aligned with marketing opportunities. This role will require developing executive-level presentations and crafting compelling slides to communicate strategies and results. Additionally, this role will act as a conduit to adjacent teams including Business Intelligence, Finance, Device & Pricing.

Responsibilities will include:

• Develop and manage recurring analyses, insights, and unique data visualizations to drive churn strategy within marketing and sales.

• Track and report on the performance of retention campaigns and initiatives, while tying campaign performance and competitive pressures to overall base trends.

• Interface directly with Sales executive leadership to represent the BM Marketing team.

• Utilize customer analytics to develop a deeper understanding of the customer's profile, point-of-contact engagement and activity across online and offline channels. Use findings to tie behavioral data to inform audience pulls to optimize targeting and communication strategies.

• Serve as a subject matter expert for proactive insight generation. Collaborate with segment owners from Base Management team, as well as BM lifecycle teams, to develop new strategies and refine existing ones.

• Analyze base performance by distilling complex data sets into concise and actionable data insights. This work will be used to further refine marketing campaign strategies to drive greater value and combat churn within the BM customer base. Ability to package fact-based recommendations clearly and "tell a story" with data to leadership is critical for success in this role.

• Act as a conduit to cross-functional teams, including Business intelligence, Device & Pricing, and Finance, to align on retention goals and strategies.

You'll need to have:

• Bachelor's degree or four or more years of work experience.

• Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.

• Experience with marketing analytics and driving actionable insights.

• Experience with data visualization and communicating strategies and outcomes to stakeholders at all levels.

Even better if you have one or more of the following:

• MBA.

• Telecom or device marketing experience.

• Experience analyzing large datasets to derive actionable insights.

• Managed agency vendor relationships including scoping, budgeting, quality, and timeliness.

• Proven project management experience. Demonstrated ability to oversee projects from conception to execution, managing timelines, resources, and budgets effectively.

• Familiarity with tools such as Google Analytics, CRM software, or data visualization platforms like Tableau.

• Understanding of direct marketing and Sales best practices across key tactics (Email, Direct Mail, SMS, Digital, Outbound, etc.).

• Strong written and verbal communication skills.

If Verizon and this role sound like a fit for you, we encourage you to apply even if you don't meet every "even better" qualification listed above.

Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.