Integrated Marketing Manager

About the Team

Like every team at OpenAI, the Marketing team contributes to our broader mission of ensuring responsible and widespread adoption of artificial intelligence. With that aim in mind, we are responsible for developing and executing strategies that drive awareness, engagement, and usage for OpenAI's products and platform amongst our core audiences. We take a data-driven approach to understand our customers' needs and challenges, ensuring that their voices are reflected in product development and messaging. We then partner closely with Product, Engineering, Research, Comms, and Design teams to create a cohesive customer experience across all our channels. Our focus extends beyond just promoting product features; we aim to provide valuable insights and resources that help our users make the most out of AI technologies.

About the Role

We are seeking an Integrated Marketing Manager that can lead the development and execution of multi-channel marketing campaigns that drive awareness, engagement, and conversion across our key audiences. This role is perfect for a creative thinker and skilled collaborator who thrives bringing together different teams for a common goal in an ever-changing environment.

Our ideal candidate will deliver results in support of company goals by developing marketing strategies to grow consumer, enterprise and developer audiences and will work highly cross-functionally to bring those plans to life.

This role will bring the vision, organizational clarity, and strategic direction needed to elevate scaled marketing efforts, making a tangible difference in how we communicate our value to diverse audiences.

In this role you will...

• Guide Integrated Campaign Strategy: Work closely with Business, Product and Marketing Strategy to develop and execute marketing campaign plan that align with business goals and span paid, owned and earned channels

• Campaign Management: Own the end-to-end planning and execution of integrated campaigns - from brief and conceptual development to stakeholder alignment, flawless execution, launch and post-campaign analysis

• Creative Excellence: Partner with Creative Teams - both internal and agencies - to cultivate the right space for creative risk taking in service of iconic work

• Cross-Functional Collaboration: Partner closely with teams across Product, Product Marketing, GTM, Comms, and Global Affairs to bring campaigns to life for maximum impact

You will thrive in this role if you have...

• Experience: 8+ years of experience in marketing and advertising agencies with at least 3 years in an integrated or campaign-focused role

• Campaign Management Success: Proven success managing cross-channel campaigns across digital, social, email, paid media, and events. Strong understanding of content marketing, customer journey mapping, as well as excellent project management skills.

• Traditional + Digital Marketing Expertise: Proficiency across channels, including TV, OOH, social, content, performance marketing, and events.

• Communication Excellence: Strong ability to communicate and influence at an executive level, with fluency in adapting messaging to different cultural contexts.

• Agility & Adaptability: Comfortable working in a fast-paced, evolving environment with the ability to pivot strategies based on market dynamics.

Preferred Qualifications:

• Passion for storytelling and connecting brand with audience

• A test-and-learn mindset with a focus on continuous improvement

• Familiarity with AI and emerging technology marketing trends.

About OpenAI

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.

We are an equal opportunity employer and do not discriminate on the basis of race, religion, national origin, gender, sexual orientation, age, veteran status, disability or any other legally protected status.

OpenAI Affirmative Action and Equal Employment Opportunity Policy Statement

For US Based Candidates: Pursuant to the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records.

We are committed to providing reasonable accommodations to applicants with disabilities, and requests can be made via this link.

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At OpenAI, we believe artificial intelligence has the potential to help people solve immense global challenges, and we want the upside of AI to be widely shared. Join us in shaping the future of technology.

Compensation Range: $240K