Sr Digital Product Manager- MarTech

WHO WE ARE

Hallmark Digitalis one of the driving forces behind the creation and delivery of innovative solutions and experiences for Hallmark's consumers. We are a team dedicated to optimizing sales, merchandising, marketing, data and operations for Hallmark direct to consumer experiences. We are a fast-paced, collaborative group for Hallmark, and have the opportunity to work on many rewarding projects. Digital Hallmarkers get to wear a lot of hats, constantly learn and take on new challenges, operate with a growth mindset, and help drive consumer digital experiences in an ever-changing landscape.

WHAT YOUR ROLE ENTAILS AND HOW YOU'LL CONTRIBUTE

The Sr Digital Product Manager is responsible for defining and owning the end-to-end product vision for designated products. They collaborate cross-functionally to align priorities and translate business use cases into product requirements to create innovative digital experiences that drive sales and improve customer satisfaction. Product Managers work closely with merchandising, business strategy, research, and analytics teams to gain a deep understanding of the business, customer, market and competition. They lead and conduct deep research and analysis of data across multiple sources that they use to drive product decisions and influence across the enterprise. This person will lead the work to deliver new capabilities and enhanced user experiences - working collaboratively with technology and design partners to deliver best-in-class products, services and experiences within a variety of technology platforms. They will align stakeholders to development a long and short-term roadmap that aligns with business strategy, prioritize high impact work, and maintain backlog. Candidates must have strong communication with the ability to condense complex technical concepts into concise non-technical language. They should have a proven record of leading complex projects with multiple business partners, business acumen and the ability to present plans and opportunities with individuals at higher levels in the organization. They must exhibit corporate & interpersonal savvy and confidence leading technical projects under tight budgets and timelines. This role will be instrumental in enabling omnichannel, data-driven marketing experiences by integrating technology solutions that support Marketing, Insights & Analytics, Loyalty & Membership, E-commerce, and Fulfillment. The ideal candidate will have a strong background in MarTech, data-driven personalization, and cross-functional leadership to unlock key capabilities that maximize Consumer Lifetime Value (CLV).

In this role, you will:

• Define product vision and product roadmap for MarTech roadmap that synthesizes the needs of business.
• Prioritize product features, create epics and user stories and work with agile development team to efficiently deliver quality products that align with business goals and drives value.
• Manage progress and status communication with leadership teams and extended stakeholder teams across multiple functional areas.
• Gather, analyze and use data to define KPIs, drive requirements build business cases and measure product performance.
• Identify opportunities for process optimization, process redesign, or development of new process/policies.
• Partner with Marketing, Insights & Analytics, Product, and Technology teams to identify and implement solutions that enhance consumer engagement and personalization.
• Drive the integration and optimization of key MarTech tools, including CRM, CDP, ESP, and marketing automation platforms.
• Lead the implementation of omni-channel personalization strategies, ensuring consistency across email, SMS, push notifications, and digital channels.
• Collaborate with the Loyalty & Membership and E-commerce teams to improve segmentation, targeting, A/B testing and consumer journey orchestration.
• Ensure compliance with privacy regulations (GDPR, CCPA) while enhancing data governance and stewardship.
  
  

BASIC QUALIFICATIONS

The following is required to be considered for this role:

• Bachelor's Degree or 4 years professional work experience
• At least 5 years of experience in a digital product development environment with a minimum of 3 years in an associate product manager, product owner or product manager role
• At least 3 years of experience in the MarTech landscape
• Experience with agile development methodology
• Experience managing direct reports
• Experience gathering data in Tableau, Adobe or Google Analytics and using data to drive decisioning

PREFERRED QUALIFICATIONS

Your resume will stand out if you have:

• Strong story telling skills with the ability communicate cross-functionally across all levels of the organization
• MarTech stack knowledge in SFMC, A/B Testing Tools, etc.
• Demonstrated experience leading technically complex products with multiple stakeholders with competing priorities
• Proven background in collaboration and creative problem solving to deliver upon business objectives
• Experience using data to define business value, define priority, and manage trade-offs against competing priorities

ADDITIONAL DETAILS

• This position is hybrid, requiring travel to headquarters in Kansas City, MO twice a year

Now's your chance to embrace a future with Hallmark-just follow the instructions below to apply.

You must show how you meet the basic qualifications in a resume or document you upload, or by completing the work experience and education application fields.Accepted file types are DOCX and PDF.

In compliance with the Immigration Reform and Control Act of 1986, Hallmark Cards, Inc. and its subsidiary companies will hire only individuals lawfully authorized to work in the United States. Hallmark does not generally provide sponsorship for employment.

Employment by Hallmark is contingent upon the signing of the Employment Agreement, signing of an agreement to arbitrate in connection with the Hallmark Dispute Resolution Program, completing Form I-9 Employment Eligibility Verification, passing the urinalysis drug screen, education verification and satisfactory reference and background checks.

Hallmark is an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, pregnancy, national origin, physical or mental disability, genetics, sexual orientation, gender identity, veteran status, or any other legally-protected status. Principals only please.

HALLMARK - Because Connecting With Each Other Has Never Been More Important

For more than a century, Hallmark has been bringing people together and improving the relationships that matter most. That's why millions of people all over the world connect with the Hallmark brand. It has always been a mission so much bigger than any one of us who work here.

Today, we need empathetic learners, strategic thinkers, and enthusiastic visionaries with diverse experiences and skills to help us create the rest of Hallmark's second century as we shift to a more digitally savvy, unified approach that combines the best of brick-and-mortar retail with the efficiency of dot-com spaces. Help us imagine what our next hundred years could look like!

When you join Hallmark, we will go out of our way to make you feel like part of the team. In the day-to-day, we'll make the best use of the skills and talents you already have. We'll also give you leadership opportunities and show you multiple potential pathways to future success.

Our culture of care for our consumers and for one another shows in the way we embrace different backgrounds, identities, and working styles, deliberately seeking out ways to be more inclusive both internally among our work groups and externally through the things we make and sell to our retail partners and consumers. We believe that a broadly inclusive, equitable approach is also our best path to future success. We're seeking out those who can bring a fresh perspective to our business and would love your input as someone new to our team! We can only change and grow when we intentionally include new perspectives-like yours.