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Assistant Director of Digital Marketing

University of Arkansas
United States, Arkansas, Fayetteville
346 North West Avenue (Show on map)
Mar 25, 2025
Current University of Arkansas System employees, including student employees and graduate assistants, need to log in to Workday via MyApps.Microsoft.com, then access Find Jobs from the Workday search bar to view and apply for open positions. Students at University of Arkansas System two-year institutions will also view open positions and apply within Workday by searching for "Find Jobs for Students". All Job Postings will close at 12:01 a.m. CT on the specified Closing Date (if designated). If you close the browser or exit your application prior to submitting, the application process will be saved as a draft. You will be able to access and complete the application through "My Draft Applications" located on your Candidate Home page.

Closing Date:

03/28/2025 Type of Position:Marketing

Workstudy Position:

No Job Type:Regular
Work Shift:
Day Shift (United States of America)

Sponsorship Available:

No Institution Name: University of Arkansas, Fayetteville

Founded in 1871, the University of Arkansas is a land grant institution, classified by the Carnegie Foundation among the nation's top 2 percent of universities with the highest level of research activity. The University of Arkansas works to advance Arkansas and build a better world through education, research and outreach by providing transformational opportunities and skills, promoting an inclusive and diverse culture and climate, and nurturing creativity, discovery and the spread of new ideas and innovations.

The University of Arkansas campus is located in Fayetteville, a welcoming community ranked as one of the best places to live in the U.S. The growing region surrounding Fayetteville is home to numerous Fortune 500 companies and one of the nation's strongest economies. Northwest Arkansas is also quickly gaining a national reputation for its focus on the arts and overall quality of life.

As an employer, the University of Arkansas offers a vibrant work environment and a workplace culture that promotes a healthy work-life balance. The benefits package includes university contributions to health, dental, life and disability insurance, tuition waivers for employees and their families, 12 official holidays, immediate leave accrual, and a choice of retirement programs with university contributions ranging from 5 to 10% of employee salary.

Below you will find the details for the position including any supplementary documentation and questions, you should review before applying for the opening.

If you have a disability and need assistance with the hiring process, please submit a request via the Disability Accommodations | OEOC | University of Arkansas (uark.edu) : Request an Accommodation. Applicants are required to submit a request for each position of which they have applied.

For general application assistance or if you have questions about a job posting, please contact Human Resources at 479.575.5351.

Department:Marketing and Brand Development

Department's Website:

https://arkansasrazorbacks.com/
https://www.youtube.com/watch?v=j9ihImu88OQ&t=9s Summary of Job Duties:The Assistant Director of Digital Marketing is responsible for managing the athletics department's email marketing and marketing automation strategy and execution to increase engagement and revenue. This position must have strong technical and communication skills to drive change through the organization's ticketing and marketing technology platforms. They will be expected to remain current on e-mail marketing best practices including: automation strategies, nurturing campaigns, data capturing, and managing an entire year-round email calendar. In addition to the email marketing efforts, this position will assist with other areas of the digital marketing ecosystem such as: Analytics, CRM, data warehouse, mobile app and digital advertising. This position will report directly to the Senior Associate Athletic Director - Marketing & Business Development.

Regular, reliable, and non-disruptive attendance is an essential job duty, as is the ability to create and maintain collegial, harmonious working relationships with others. Qualifications:

Minimum Qualifications:

  • Bachelor's degree in marketing, business (accounting, finance, or economics), math (decision sciences, statistics, or analytics), engineering, or related field from an accredited institution of higher education

  • At least one year of work experience in email marketing OR sports marketing OR ticket sales/CRM

Preferred Qualifications:

  • Graduate degree with an emphasis in marketing or business from an accredited institution of higher education

  • Experience with CRM, email marketing, and ticketing software

  • Experience with copywriting for email and marketing purposes

  • Experience with business intelligence or data warehouse platforms

Knowledge, Skills & Abilities:

  • Knowledge of database and digital marketing strategies support technology

  • Skilled and comfortable with copywriting for various marketing channels

  • Advanced organization, time management, and project management skills

  • Excellent organizational, verbal and written communication skills

  • Computer proficient (Microsoft Word, Excel, Outlook) skills

  • Excellent communication, presentation and listening skills

  • Ability to work independently, set priorities and think critically

  • Ability to work well with others and comfortable taking initiative

  • Ability to work nights and weekends

Additional Information:

This position will be hired no sooner than June 1st.

Salary Information:

Commensurate with education and experience

Required Documents to Apply:

Cover Letter/Letter of Application, List of three Professional References (name, email, business title), Resume

Optional Documents:

Proof of Veteran Status

Recruitment Contact Information:

Jarred Witt, HR Coordinator - Athletics, jarredw@uark.edu

All application materials must be uploaded to the University of Arkansas System Career Sitehttps://uasys.wd5.myworkdayjobs.com/UASYS

Please do not send to listed recruitment contact.

Special Instructions to Applicants:

Pre-employment Screening Requirements:Criminal Background Check, Sex Offender Registry

The University of Arkansas is committed to providing a safe campus community. We conduct background checks for applicants being considered for employment. Background checks include a criminal background check and a sex offender registry check. For certain positions, there may also be a financial (credit) background check, a Motor Vehicle Registry (MVR) check, and/or drug screening. Required checks are identified in the position listing. A criminal conviction or arrest pending adjudication or adverse financial history information alone shall not disqualify an applicant in the absence of a relationship to the requirements of the position. Background check information will be used in a confidential, non-discriminatory manner consistent with state and federal law.

The University of Arkansas seeks to attract, develop and retain high quality faculty, staff and administrators that consistently display practices and behaviors to advance a culture that embeds inclusion, opportunity, educational excellence and unparalleled access for all.

The University of Arkansas is an equal opportunity institution. The University does not discriminate in its education programs or activities (including in admission and employment) on the basis of any category or status protected by law, including age, race, color, national origin, disability, religion, protected veteran status, military service, genetic information, sex, sexual preference, or pregnancy. Federal law prohibits the University from discriminating on these bases. Questions or concerns about the application of Title IX, which prohibits discrimination on the basis of sex, may be sent to the University's Title IX Coordinator and to the U.S. Department of Education Office for Civil Rights.

Persons must have proof of legal authority to work in the United States on the first day of employment.

All application information is subject to public disclosure under the Arkansas Freedom of Information Act.

Constant Physical Activity:N/A Frequent Physical Activity:Manipulate items with fingers, including keyboarding Occasional Physical Activity:N/A Benefits Eligible:Yes

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