Associate Director, Software Demand Generation

As anAssociate Director, Software Demand Generation you will be responsible for leading our digital demand generation for our software products. Our software products include practice management solutions for veterinary clinics and corporate groups; communications tools; workflow and whiteboard solutions; and ancillary services like hardware and practice supplies. You will have specific lead growth targets - both in volume and quality, which will require strong partnership with our software sales organization.

You will develop comprehensive strategies to generate qualified leads, creating innovative marketing campaigns that engage both prospective and existing customers, and build scalable programs that accelerate our revenue pipeline. Working cross-functionally, you will partner with our content team to develop compelling content marketing strategies that resonate with our target audience, implement data-driven approaches to optimize marketing channels, and continuously analyze performance metrics to refine our go-to-market strategy. Your expertise will be crucial in identifying new market opportunities, enhancing our digital presence, and ultimately driving the growth trajectory of our SaaS solutions in an increasingly competitive landscape. You will leverage your deep marketing expertise to craft innovative strategies, partnering with a team of highly talented peers across the line of business, sales teams, and the global marketing organization to achieve and exceed growth targets.

IDEXX Veterinary Software is the fastest growing part of IDEXX, with technology platforms that help veterinary practices run their businesses. If you are in the veterinary world, you know that IDEXX is a global leader in pet healthcare innovation - with diagnostics, software, and data solutions for practicing veterinarians around the world. If you live in Maine, you know that IDEXX is one of the largest employers in Maine with a reputation for being active in the community. But if you aren't in the industry and you don't live in Maine, you might not have heard of us, but once you do, you'll be as excited as we are.

At IDEXX you can work on software that impacts millions of pets around the world. Where else can you have the stability of working as a global member of the S&P 500, improving the lives of pets, and getting to work on exciting new software with smart people who are genuinely nice? We are scientists, developers, product managers, strategists, marketers, and business development people that care about doing great work with great people.

We serve tens of thousands of practices around the world with software that helps vets manage their practice, interpret diagnostic results, refer patients to specialty hospitals, and communicate with millions of pet owners. We are quite literally at the center of the work veterinarians are doing every day.

How you'll make an impact:

• Develop and execute a comprehensive demand generation strategy that drives MQLs, SQLs, and revenue growth.
• Own and optimize multi-channel campaigns including email marketing, content marketing, SEO, paid media, webinars, and events.
• Collaborate with the content team to create compelling, content marketing campaigns and materials that engage veterinarians and practice managers.
• Partner with sales to optimize lead nurturing workflows, ensuring smooth handoffs and increased conversion rates.
• Utilize CRM and automation platforms to execute campaigns, monitor performance, and optimize.
• Leverage data and analytics to measure campaign effectiveness, report on KPIs, and continuously optimize performance.
• Drive customer retention and expansion marketing initiatives, including upsell and cross-sell campaigns.
• Stay ahead of industry trends and veterinary market dynamics to ensure our messaging and tactics remain effective.

Qualifications & Experience:

• 7+ years of experience in B2B SaaS demand generation, with a track record of driving growth. Experience in both small and corporate environments a big plus.
• Bachelor's Degree in a related field (i.e., Business, Communications, Marketing, Science, etc.) required.
• Proven expertise in digital marketing, paid acquisition, and content-driven lead generation.
• Strong knowledge of marketing automation platforms (HubSpot, Salesforce Marketing Cloud) and CRM tools (Salesforce).
• Data-driven mindset with the ability to analyze campaign performance and optimize based on insights.
• Excellent communication and collaboration skills to work effectively across teams.
• This is a senior leadership role - but requires a willingness to roll up your sleeves and switch between strategy and tactical execution.
• Experience marketing to healthcare or veterinary professionals is a plus.

Position Location -Westbrook, ME strongly preferred. Candidates in Boston or surrounding areas will be considered, but you will be expected to be in the office regularly. Local team members generally come into the office 2 days/week. Part of the Software Growth team is in New Zealand, so some ability to work later hours is ideal.

Why IDEXX?

We're proud of the work we do, because our work matters. An innovation leader in every industry we serve, we follow our Purpose and Guiding Principles to help pet owners worldwide keep their companion animals healthy and happy, to ensure safe drinking water for billions, and to help farmers protect livestock and poultry from diseases. We have customers in over 175 countries and a global workforce of over 9,000 talented people.

So, what does that mean for you? We enrich the livelihoods of our employees with a positive and respectful work culture that embraces challenges and encourages learning and discovery. At IDEXX, you will be supported by competitive compensation, incentives, and benefits while enjoying purposeful work that drives improvement.

Let's pursue what matters together.

IDEXX values a diverse workforce and workplace and strongly encourages women, people of color, LGBT individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.

IDEXX is an equal opportunity employer. Applicants will not be discriminated against because of race, color, creed, sex, sexual orientation, gender identity or expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition, or any protected category prohibited by local, state, or federal laws.