Digital Marketing Analyst Intern

Worthington Enterprises Building Products Marketing Team is looking for a detail-oriented and motivated intern to join our Marketing team. The primary focus of this role is to assist in updating product content across online platforms and supporting execution of online optimizations including monitoring performance metrics and launching media activations. The ideal candidate will help improve efficiency in managing our digital assets and will be integral to keeping our content accurate and up to date online.

Key Responsibilities

• Online Retailer Product Content Updates and Execution Support: Manage and update product content across retailer platforms, ensuring all information is accurate, up-to-date, and aligned with strategic initiatives for smaller retail partners, allowing the team to focus on key accounts.
• Digital Asset Management (DAM) Support: Provide support in reviewing and updating assets within the DAM system, ensuring consistency with current standards when needed.
• Process Documentation and Improvement: Assist in documenting workflows and processes related to content updates and platform management to streamline future operations.
• Market Research and Support: Provide support for market research including assisting with online or in person research efforts, as well as summarizing insights in a compelling, concise, and visual manner.
• Cross-Functional Collaboration: Collaborate with the Marketing Manager and with cross functional partners on Product, Commercial and Creative teams to ensure smooth execution of projects and alignment on content updates across platforms.

Qualifications:

• Currently pursuing a degree in Marketing, Business, Digital Commerce/Digital Marketing or a related field.
• Strong attention to detail, particularly with regard to data accuracy and content consistency.
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint); familiarity with DAM systems or retail platforms is a plus.
• Awareness of current media and marketing trends, including social media platforms, to ensure content aligns with industry best practices and emerging digital strategies. Experience leveraging AI tools is a plus.
• Excellent communication skills and ability to work collaboratively with cross-functional teams.
• Self-driven with the ability to manage multiple tasks and meet deadlines.

What You Will Learn:

• Hands-on experience in updating product content across major retailer platforms.
• Insight into the operations of a go-to-market team and managing cross functional relationships including product, commercial and creative agency relationships.
• Skills in maintaining accuracy and consistency in digital assets.
• Opportunities to contribute to meaningful projects that support business growth.