Director of Integrated Product Marketing

Adobe Inc.
United States, California, San Jose
345 Park Avenue (Show on map)
Mar 06, 2025
Our Company Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! We are seeking a dynamic and strategic Director of Integrated Product Marketing to lead the development and implementation of integrated marketing strategies that drive growth for the Adobe Express business. This role will be pivotal in shaping our strategy across awareness, acquisition & consideration, strongly emphasizing leveraging Social & Community. This role involves collaborating with cross-functional teams across marketing (creative teams, SEO, social, community, partnerships, paid media, etc.) to ensure cohesive and effective execution of initiatives. The ideal candidate will bring deep integrated marketing experience, strong strategic thinking, excellent communication skills, and a passion for innovative, data-driven strategies. They will thrive working on products in a competitive landscape and are not afraid to challenge the status quo. What You'll Do * Develop and execute bold, insights-driven integrated marketing strategies, ensuring alignment with overall business objectives and key growth goals * Partner closely with Social & Community teams to develop overall approach and investment strategy to drive business results. * Partner with the social intelligence and content team to Identify opportunities to insert Adobe Express into relevant conversations, trends, cultural moments, themes and more * Drive investment decisions based on performance data, market insights, and industry trends to maximize ROI * Collaborate with cross-functional teams, including SEO, partnerships, paid media, and creative teams, to drive cohesive, high-impact initiatives * Leverage market research, user insights, and competitive intelligence to uncover new opportunities and continuously refine strategies * Partner with marketing teams to ensure seamless execution of cross-channel campaigns, enhancing the brand's presence and effectiveness in acquisition efforts What We're Looking For * 8+ years of experience in social marketing, product marketing, integrated marketing, with a proven track record in SaaS, technology, or consumer brands * Proven experience leading and managing teams, with a strong ability to mentor, develop, and inspire team members * Strong expertise in leveraging Social & Community as acquisition channels, with a deep understanding of how to measure impact and optimize investments * Experience in integrated marketing, particularly in coordinating across digital, social, influencer marketing, and traditional marketing channels * A strategic thinker who thrives in a competitive landscape and is not afraid to challenge the status quo * Strong ability to use data and insights to inform decision-making, drive optimization, and demonstrate business impact * Excellent collaboration and leadership skills, with the ability to influence and work across various teams * Executive presence with outstanding communication skills, capable of presenting to senior stakeholders * Bachelor's degree in marketing, or a related field What You'll Need to Succeed * An outside-in approach, focusing on customer needs and external market trends to drive innovation and strategy * A proactive, high-energy approach with the ability to navigate ambiguity and drive results * Strong analytical and problem-solving skills, with a data-driven mindset * Ability to manage multiple priorities in a fast-paced, evolving environment * Passion for social, digital, and community-driven marketing, with an eagerness to stay ahead of trends * A customer-centric approach, ensuring that all acquisition efforts are rooted in understanding and addressing user needs Application Window Notice If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least 03/06/2025 12:01 AM Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs. Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $163,200 -- $302,400 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award. Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances. Adobe is proud to be anEqual Employment Opportunityand affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law.Learn more. Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, emailaccommodations@adobe.comor call (408) 536-3015. Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other's employees.