Vice President of Marketing & Strategy - IGEN

DIVISION:

• Develop a deep understanding of our customers and stakeholders to design and execute a comprehensive marketing and communication strategy aligned with company objectives.
• Contribute the go-to-market strategy, ensuring alignment with sales, product, and customer success teams that drive sustainable and predictable ARR growth.
• Cultivate and lead a high-performing marketing team, that contributes to revenue growth through storytelling, marketing led growth and demand generation, content marketing, digital marketing, and contributes to product marketing.
• Define and oversee key performance indicators (KPIs) to measure and optimize marketing effectiveness.
• Spearhead competitive analysis, market research, and customer insights to refine positioning and messaging.
• Drive PR and thought leadership initiatives to elevate the company's market presence.
• Lead category design efforts for Compliance Operations to differentiate our offering in the market, tell the story of the problem our solutions solve & drive market leadership.
• Be IGEN's Chief Storyteller, developing and implementing brand storytelling and messaging strategies to enhance market differentiation, promote brand positioning, and drive customer engagement.
• Influence budget needs to execute our objectives, and resource planning to maximize ROI on marketing initiatives.
• Leverage available data and drive data requirements to ensure effective data-driven decision-making that leads to market share and revenue growth.
• Optimize marketing automation and CRM systems to improve customer segmentation and lead nurturing strategies.
• Foster collaboration with the Product team using the Pragmatic Framework to ensure seamless integration of marketing initiatives with product development and innovation.
• Lead IGEN's strategic planning efforts in coordination with the corporate strategy team.
• Collaborate with the rest of the executive team to shape company-wide priorities and initiatives.
• Cultivate U.S. Venture's values while inspiring, empowering, recognizing, and guiding team members
• Live our values of High Performance, Caring Relationships, Strategic Foresight, and Entrepreneurial Spirit
• Find A Better Way by championing continuous improvement and quality control efforts to identify opportunities to innovate and improve efficiency, accuracy, and standardization
• Continuously learn and develop self professionally
• Support corporate efforts for safety, government compliance, and all other company policies & procedures
• Perform other related duties as required and assigned

Required:

• 10+ years of experience in B2B SaaS marketing, with at least 5 years in a leadership role.
• Proven track record of bringing new products to market and driving revenue growth through demand generation, digital marketing, and brand strategy.
• Experience marketing to accounting professionals.
• Deep understanding of the SaaS sales funnel, marketing automation, and customer lifecycle management.
• Strong leadership skills with experience building and managing high-performing teams.
• Data-driven mindset with proficiency in analytics tools and performance tracking.
• Excellent communication, storytelling, and stakeholder management skills.
• Bachelor's degree in marketing, business, or a related field.

Preferred:

• Experience in strategic planning and corporate development is a plus.
• Experience in Category Design and execution is a plus.
• Experience in marketing products to accounting professionals, tax, or compliance applications a plus.

U.S. Venture requires that a team member have and maintain authorization to work in the country in which the role is based. In general, U.S. Venture does not sponsor candidates for nonimmigrant visas or permanent residencyunless based on business need.

U.S. Venture will not accept unsolicited resumes from recruiters or employment agencies. In the absence of an executed recruitment Master Service Agreement, there will be no obligation to any referral compensation or recruiter fee. In the event a recruiter or agency submits a resume or candidate without an agreement, U.S. Venture shall reserve the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency. Any unsolicited resumes, including those submitted to hiring managers, shall be deemed the property of U.S. Venture.

U.S. Venture, Inc. is an equal opportunity employer that is committed to inclusion and diversity. We ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender, gender identity or expression, marital status, age, national origin, disability, veteran status, genetic information, or other protected characteristic. If you need assistance or an accommodation due to a disability, you may call Human Resources at (920) 739-6101.