Marketing Director, ABM

Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people's lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign's Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).

The Marketing Director for Top 10 Accounts will be responsible for driving the marketing strategy and execution for our organization's most strategic and high-value clients. This individual will collaborate closely with key partners, including sales, customer success, product marketing, regional marketing, experiential marketing, and executives, to deliver personalized, high-impact marketing programs designed to strengthen relationships and drive growth within the top 10 key accounts.

The ideal candidate will have a consistent track record in 1:1 account-based marketing (ABM), strategic account management, and developing tailored marketing campaigns that align with client objectives. This role requires strong leadership, creativity, and a deep understanding of the customer journey.

This position is an individual contributor role reporting to the Sr. Growth Marketing Director.

Responsibility

• Identify the top 10 high-value accounts by collaborating closely with sales and leadership teams, and use criteria such as revenue potential, strategic alignment, and key performance metrics to target the most promising accounts

• Work with sales, customer success, and leadership teams to understand each top account's unique business goals, challenges, and objectives, ensuring a tailored approach to marketing strategies

• Partner with cross-functional teams-including sales, customer success, regional marketing, experiential marketing, and product marketing-to align marketing strategies with account priorities, opportunities, and growth potential

• Develop and implement customized 1:1 marketing strategies for each top 10 account, aimed at enhancing customer engagement, nurturing long-term relationships, and driving revenue growth

• Design and implement integrated marketing campaigns across various channels (e.g., content marketing, events, webinars, executive roundtables, EBCs, digital ads) to enhance engagement, deepen relationships, and secure long-term client success

• Oversee the creation of tailored content, including case studies, videos, presentations, and other marketing collateral, ensuring it effectively showcases the company's capabilities and value proposition to each target account

• Work with the events and EBC teams to plan and implement high-impact, seamless experiences that reinforce brand awareness, foster client relationships, and drive deeper client engagement

• Manage budgets and timelines for all marketing initiatives, ensuring that campaigns are completed on time, within budget, and aligned with overall business objectives

• Represent the marketing function in client meetings and events, reinforcing the company's value proposition and cultivating stronger relationships with key stakeholders at top accounts

• Define and track key performance indicators to measure the effectiveness and return on investment of marketing initiatives, and use analytics tools to monitor success, provide actionable insights, and continuously optimize marketing strategies for top accounts

• Update senior management and internal collaborators regularly on the status and effectiveness of marketing programs and key initiatives, providing insights to ensure continued alignment with business goals

• Stay informed on industry trends, market dynamics, and competitive landscape to ensure the company remains a trusted, relevant partner

• Conduct ongoing market research and competitive analysis to identify new opportunities and refine positioning strategies

Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)

Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.

Basic

• 12+ years of experience in marketing
• 3+ years in a senior or leadership role
• Experience maintaining relationships with C-suite executives and senior decision-makers
• Bachelor's degree in Marketing, Business Administration, Communications, or a related field

Preferred

• Proven success in account-based marketing (ABM), strategic marketing, or enterprise-level marketing for high-value clients
• Strong understanding of marketing technologies, including CRM platforms (e.g., Salesforce), marketing automation tools (e.g., Eloqua, Iterable), and analytics tools (e.g., Google Analytics, Tableau)
• Exceptional communication, presentation, and writing skills
• Ability to manage multiple projects simultaneously and prioritize effectively
• Strong leadership, team management, and mentoring abilities
• Ability to work in a fast-paced, dynamic environment and thrive under pressure
• Strong problem-solving and critical thinking skills
• Proven ability to influence without direct authority and drive cross-functional collaboration
• Master's degree
• Experience working in technology
• Certification in Digital Marketing, Account-Based Marketing, or related areas.
• Experience with project management and collaboration tools (e.g., Asana, Trello, Confluence, Jira)

Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience.

Based on applicable legislation, the below details pay ranges in the following locations:

California: $134,900.00 - $216,975.00 base salary

Washington: $129,000.00 - $190,550.00 base salary

This role is also eligible for the following:

• Bonus: Sales personnel are eligible for variable incentive pay dependent on their achievement of pre-established sales goals. Non-Sales roles are eligible for a company bonus plan, which is calculated as a percentage of eligible wages and dependent on company performance.
• Stock: This role is eligible to receive Restricted Stock Units (RSUs).

Global benefits provide options for the following:

• Paid Time Off: earned time off, as well as paid company holidays based on region
• Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement
• Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
• Retirement Plans: select retirement and pension programs with potential for employer contributions
• Learning and Development: options for coaching, online courses and education reimbursements
• Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events

Working here

Docusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what's right, every day. At Docusign, everything is equal.

We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you'll be loved by us, our customers, and the world in which we live.

Accommodation

Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at accommodations@docusign.com.

If you experience any issues, concerns, or technical difficulties during the application process please get in touch with our Talent organization at taops@docusign.com for assistance.

Applicant and Candidate Privacy Notice

This position is not eligible for employment in the following states: Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia and Wyoming.

It's important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category.

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