Digital Marketing Specialist (Hybrid)

At Selective, we don't just insure uniquely, we employ uniqueness.

Selective is a midsized U.S. domestic property and casualty insurance company with a history of strong, consistent financial performance for nearly 100 years. Selective's unique position as both a leading insurance group and an employer of choice is recognized in a wide variety of awards and honors, including listing in Forbes Best Midsize Employers in 2024 and certification as a Great Place to Work in 2024 for the fifth consecutive year.

Employees are empowered and encouraged to Be Uniquely You by being their true, unique selves and contributing their diverse talents, experiences, and perspectives to our shared success. Together, we are a high-performing team working to serve our customers responsibly by helping to mitigate loss, keep them safe, and restore their lives and businesses after an insured loss occurs.

Assists in developing, managing, and executing innovative digital marketing communications and campaigns for agents and customers across multiple digital channels including websites, social media platforms, digital advertising, and email. Plays a key role in creating and optimizing content for social media channels, digital advertising campaigns, enhancing website usability, and search engine optimization (SEO) of company-owned websites. Collaborates closely with business clients from across Selective and works with external marketing agency partners to obtain feedback and execute marketing plans that support shared marketing goals, including increasing reach, engagement, and customer retention. Utilizes various digital marketing tools and platforms, such as generative ai, social media, websites and landing pages, email campaigns, digital advertising, and online analytics, to support, refine and execute the marketing strategy. All job duties and responsibilities must be carried out in compliance with applicable legal and regulatory requirements.

• Assist in implementing agent and consumer-driven marketing strategies and communication plans to ensure consistency of messaging and alignment with the company's strategic vision and goals. Proactively helps build and shares multi-channel marketing plans and assets with appropriate stakeholders, including internal audiences and marketing agencies. Ensure all marketing communication strategies enhance Selective's brand position. Utilize multi-channel marketing communication solutions targeted to different audience segments/needs.
• Utilize measurement processes, testing, and digital marketing best practices to gauge marketing communication success, enhance the responsiveness of different agent and customer groups, and measure return on investment. Utilize primary and secondary business impact measurements and KPI's as critical success factors for benchmarketing and determing success.
• Coordinate marketing activities between Selective external partner resources, for example Marketing agencies, to execute a digital marketing strategy and supporting tactics to achieve the company's strategic vision and goals.
• Design, write, and edit marketing communications, including marketing collateral, social media posts and ads, presentations, internet/intranet sites, and other communications. Leverage the use of GenAi tools where possible to ensure clear/precise writing and design, audio-visual elements, thorough/persuasive verbal communications, and simple but high-impact presentations and/or materials.
• Utilize innovative video, graphic, and internet/intranet solutions to support marketing communication strategies of agents and consumers. Attend company-sponsored events, take photos/videos, and work with company resources for the editing and use of acquired assets for use in marketing communication purposes.
• Maintain positive relationships with management and internal/external business clients. Work in partnership with Selective teams to ensure consistent messaging to all key audiences.
• Focus on successfully achieving the strategies and key initiatives at the individual, departmental, and corporate levels. Manage a challenging workload and competing priorities.
• Manage, execute, and QA required information through company-administrated processes and delivery systems to support the delivery of targeted marketing campaigns.
• Leverage the use of Gen AI tools using best practices for the collaboration, coordination, and development of marketing plans and expedite marketing executions in support of company goals.

Knowledge and Requirements

• Keeps abreast of industry emerging practice and best-in-class marketing communication initiatives and strategies.
• Must have a thorough understanding of the insurance business model.
• Thorough knowledge of Word and PowerPoint software.
• Must be creative and proactive and possesses a strong results-driven business orientation in developing and executing marketing communication strategy.
• Must have good interpersonal skills and be a good listener.

• Thorough knowledge and experience in the utlization of Microsoft Office programs including Word, Excel, Outlook, and PowerPoint software and GenAI to deliver business results and execution of tasks.

  • Working knowledge and experience preferred of marketing software such as or similar:
    * Social Media Management software (Hootsuite or SproutSocial)
    * Website content editing programs and code bases (HTML & CSS, Dreamweaver, or SiteCore)
    * Creative Assets editing software (Canva, Adobe Creative Suite, or Adobe Express)
    * Project Management software (Wrike, SmartSheet, Trello, or Jira).

Education and Experience

• College degree in marketing or related field preferred. 3+ years of experience in marketing creating/developing marketing materials brochures, presentations, and other written, video, or graphic materials.

Selective Insurance offers a total rewards package that includes a competitive base salary, incentive plan eligibility at all levels, and a wide array of benefits designed to help you and your family stay healthy, achieve your financial goals, and balance the demands of your work and personal life. These benefits include comprehensive health care plans, retirement savings plan with company match, discounted Employee Stock Purchase Program, tuition assistance and reimbursement programs, and paid time off plans. Additional details about our total rewards package will be provided during the recruiting process.

The actual base salary is based on geographic location, and the range is representative of salaries for this role throughout Selective's footprint. Additional considerations include relevant education, qualifications, experience, skills, performance, and business needs.

Selective is an Equal Employment Opportunity employer. That means we respect and value every individual's unique opinions, beliefs, abilities, and perspectives. We are committed to promoting a welcoming culture that celebrates diverse talent, individual identity, different points of view and experiences - and empowers employees to contribute new ideas that support our continued and growing success. Building a highly engaged team is one of our core strategic imperatives, which we believe is enhanced by diversity, equity, and inclusion. We expect and encourage all employees and all of our business partners to embrace, practice, and monitor the attitudes, values, and goals of acceptance; address biases; and foster diversity of viewpoints and opinions.