Senior Director, Demand Generation

Recorded Future
United States, Massachusetts, Boston
Feb 19, 2025
With 1,000 intelligence professionals, over $300M in sales, and serving over 1,800 clients worldwide, Recorded Future is the world's most advanced, and largest, intelligence company! Position Overview Recorded Future seeks a strategic and results-driven Sr. Director of Demand Generation to lead our global demand generation efforts. This role will be instrumental in driving pipeline growth and revenue through innovative marketing strategies and deep collaboration with sales teams. Key Responsibilities Strategic Leadership Develop and execute comprehensive demand generation strategies aligned with revenue goals and business objectives Lead the planning, development, and optimization of multi-channel demand generation programs across digital, content, and event marketing Build and manage relationships with key stakeholders across sales, product marketing, and executive teams Own pipeline metrics and revenue contribution targets, providing regular reporting and insights to executive leadership Program Management & Execution Direct the creation and implementation of integrated marketing campaigns across various channels including digital advertising, content syndication, webinars, and virtual events Work with web team to drive digital initiatives and run A/B testing to increase handraises on our website Drive innovation in account-based marketing (ABM) strategies targeting key enterprise accounts Team Leadership Build and mentor a high-performing demand generation team Manage relationships with agencies and vendors to ensure efficient resource allocation and program execution Collaborate cross-functionally with brand, content, product, and field marketing teams to ensure aligned messaging and execution Foster a data-driven culture focused on continuous optimization and testing Required Qualifications 10+ years of B2B marketing experience, with at least 5 years in demand generation leadership roles Proven track record of driving significant pipeline growth in a B2B SaaS environment Deep understanding of cybersecurity market dynamics and enterprise sales cycles Experience with modern marketing technology stack including Marketo, Salesforce, and ABM platforms Strong analytical skills with the ability to translate data into actionable insights Excellence in cross-functional leadership and stakeholder management Bachelor's degree in Marketing, Business, or related field; MBA preferred Preferred Experience Previous experience in B2B SaaS International marketing experience is a plus Proven success in implementing ABM programs at enterprise scale Experience with partner/channel marketing programs Track record of successful team building and development Impact & Success Metrics Achievement of quarterly and annual pipeline generation targets Improvement in conversion rates across the marketing and sales funnel Reduction in customer acquisition costs (CAC) Increased marketing qualified lead (MQL) to sales qualified lead (SQL) conversion rates Enhanced alignment between marketing and sales teams Why should you join Recorded Future? Recorded Future employees (or "Futurists"), represent over 40 nationalities and embody our core values of having high standards, practicing inclusion, and acting ethically. Our dedication to empowering clients with intelligence to disrupt adversaries has earned us a 4.8-star user rating from Gartner and more than 45 of the Fortune 100 companies as clients. Want more info? Blog & Podcast: Learn everything you want to know (and maybe some things you'd rather not know) about the world of cyber threat intelligence Instagram&Twitter: What's happening at Recorded Future The Record: The Record is a cybersecurity news publication that explores the untold stories in this rapidly changing field Timeline: History of Recorded Future Recognition: Check out our awards and announcements We are committed to maintaining an environment that attracts and retains talent from a diverse range of experiences, backgrounds and lifestyles. By ensuring all feel included and respected for being unique and bringing their whole selves to work, Recorded Future is made a better place every day. If you need any accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to our recruiting team at careers@recordedfuture.com Recorded Future is an equal opportunity and affirmative action employer and we encourage candidates from all backgrounds to apply. Recorded Future does not discriminate based on race, religion, color, national origin, gender including pregnancy, sexual orientation, gender identity, age, marital status, veteran status, disability or any other characteristic protected by law. Recorded Future will not discharge, discipline or in any other manner discriminate against any employee or applicant for employment because such employee or applicant has inquired about, discussed, or disclosed the compensation of the employee or applicant or another employee or applicant. Recorded Future does not administer a lie detector test as a condition of employment or continued employment. This is in compliance with the law of the Commonwealth of Massachusetts, and in alignment with our hiring practices across all jurisdictions. Notice to Agency and Search Firm Representatives: Recorded Future will not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to Recorded Future, including those sent to our employees or through our website, will become the property of Recorded Future. Recorded Future will not be liable for any fees related to unsolicited resumes. Agencies must have a valid written agreement in place with Recorded Future's recruitment team and must receive written authorization before submitting resumes. Submissions made without such agreements and authorization will not be accepted and no fees will be paid.