Regional Communications Manager

We are committed to the diversity of our workforce and to delivering our programs and services in a culturally competent manner reflecting the communities we serve. Our work environment is collaborative, respectful, and inclusive with a focus on building allyship and a culture of belonging that empowers all team members. Come to learn, grow, and succeed while sharing your passion for making a difference.

The Red Cross supports a variety of cultural and community resource groups for employees and volunteers. From the Ability Network, our Asian American & Pacific Islander Resource Group, the Latino Resource Group, and Red Cross PRIDE, to the Umoja African American Resource Group, our Veterans+ Resource Group, and the Women's Resource Group, these networks provide connections, mentoring and help give voice to important concerns and opinions. At the American Red Cross, your uniqueness can shine!

WHAT YOU NEED TO KNOW (Job Overview):

As a Regional Communications Manager, you will plan and implement communications and marketing activities that drive business objectives and results, raise the visibility of the Red Cross mission, support revenue generation, and educate the public on how to access Red Cross services. Provide communication and marketing support and implement the strategic plan aligned with organizational communication and marketing priorities. Provide support, development and/or leadership guidance to all volunteers.

Perform all duties and responsibilities in compliance with standard operating procedures and other applicable Federal, State, and local regulations.

WHERE YOUR CAREER IS A FORCE GOOD (Key Responsibilities):

• Work with leadership to execute media relations strategy by maintaining excellent media contact relationships, writing and distributing news releases, and/or preparing and distributing media materials. Respond to local media inquiries and provide Red Cross approved information, as appropriate. May serve as a Red Cross spokesperson and train, coach and prepare other spokespersons.

• Execute an effective communications strategy to respond to support requests. Support development and implement strategic and change management communications to align with internal and external communication initiatives.

• Provide support for public affairs and communication activities. Build, train, engage, and supervise a team of communications and public affairs volunteers.

• Support social media engagement that aligns with the organizational social media strategy. Produce relevant content for web and social platforms.

• Coordinate cross-functional resources for the development and delivery of marketing programs. May develop brand and creative content to support a variety of activities used in external publications and media placements and work to secure in-kind PSA placements.

• May be required to deploy physically or virtually to support disaster response operations.

Scope

Individual contributor that works under limited supervision. Apply subject matter knowledge. Capacity to understand specific needs or requirements to apply skills/knowledge.

WHAT YOU NEED TO SUCCEED (Minimum Qualifications):

• Education: Bachelor's degree in Communications, Marketing, Public Relations, Journalism, or related field required.

• Experience: Minimum 3 years of related experience or equivalent combination of education and related experience required.

• Management Experience: N/A

• Skills & Abilities: Good understanding of role and industry, apply specialized knowledge. Analyze possible solutions using standard procedures. Outstanding oral and written communication skills required, with proven knowledge of AP Style. Demonstrate effective critical thinking and strategic planning. Strong organizational and multi-tasking skills. Ability to use Microsoft Office Suite. Familiarity with Cision/TrendKite or other media monitoring software. Demonstrated experience managing professional social media platforms for an organization is required. Must be comfortable using website content management systems and other marketing tools. Willingness to serve as a media spokesperson required; experience as a spokesperson preferred. Strong teamwork and collaboration required. Ability to work on a team

• Travel: May require 10% - 25% travel.

*Combination of candidate's education and general experience satisfies requirements so long as the total years equate to description's minimum education and general experience years combined (Management experience cannot be substituted).

WHAT WILL GIVE YOU THE COMPETITIVE EDGE (Preferred Qualifications):

• Bilingual in Spanish is preferred

• Marketing or media experience is a plus

• Prior experience as a writer specializing in brand messaging is highly preferred

Physical Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this Job, the employee is regularly required to sit; use hands to handle or feel;and talk or hear. The employee is frequently required to reach with hands and arms. The employee is occasionally required to stand; walk and stoop, kneel, crouch, or crawl. The employee must frequently lift and/or move up to 15pounds and occasionally lift and/or move up to 30pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus. The work environment will consist of moderate noise (i.e. business office with computers, phones and printers, light traffic). The employee must have the ability to work in asmall cubicle andhave the ability tosit at a computer terminal for an extended period of time.

DISCLAIMER: The above statements are intended to describe the general nature and level of work being performed by individuals assigned to this position. They are not intended to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified.

BENEFITS FOR YOU:
We take care of you, while you take care of others. As a mission-based organization, we believe our team needs great support to do great work. Our comprehensive benefits help you in balancing home and work. With our resources and perks, you have amazing possibilities at the American Red Cross to advance the learn.

• Medical, Dental Vision plans

• Health Spending Accounts & Flexible Spending Accounts

• PTO + Holidays

• 401K with 6% match

• Paid Family Leave

• Employee Assistance

• Disability and Insurance: Short + Long Term

• Service Awards and recognition