EVP, Group Director, Social Media Strategy

The Group Director, Social Media Strategy EVP is both an agency and a network leader. The EVP coordinates with other senior members of the Engagement team, including CRM Strategy, Engagement Strategy, and Engagement Analytics, to ensure client satisfaction and brand team success where Engagement resources are deployed. The Group Director is a thought leader within the industry and is expected to establish a profile through publishing articles, serving on awards juries, appearing on podcasts, and otherwise establishing the agency and network expertise in this area. This individual elevates the practice of social media strategy across IPG Health and should establish knowledge transfer practices across both the full-service and the specialized agencies. The EVP is expected to also build relationships with counterparts at the major social media platforms, and engage in ongoing dialogue as it relates to the future of healthcare communications and social media. The EVP needs to set up all team members for success, identify those who need support, and retain high-performing team members. The EVP needs to set the tone for the team and lead by example, creating a culture of performance where collaboration and inclusion are central values, not afterthoughts. The EVP needs to uncover organic opportunities for growth within existing accounts and contribute to new business wins. This individual must be an expert in major consumer social media platforms. The Grp Dir, Social Media Strategy, EVP is responsible for ensuring clients' social media strategies are implemented successfully, including community management, social listening, and competitive analysis efforts. The Grp Dir, Social Media Strategy, EVP will lead the education and implementation of social media best practices, case studies, and key learnings. They should embody an EDI mindset, striving for conscious inclusion internally and externally, while applying the inQ framework in the strategic development process.

Social Media
Possesses an expert level of understanding of social media landscape and ability to manage multiple complex social media projects and accounts.

Workshop Facilitation
Facilitates internal and client workshops.

Brand Planning
Works with internal teams to come up with unique approaches to tactical development.

*For Specialty functions, see additional information (if applicable) in the box below.
- Oversees social media listening and reporting efforts.
- Oversees competitive audit and provides analysis on the output.
- Oversees community management and monitoring efforts and provides insights on key learnings.
- Expert in social media landscape, social media platforms, and current trends.
- Oversees the social conversation to ensure integration into the engagement strategy team and continuity of brand story across channels.
- Oversees social media content development and ensures content adheres to social media best practices, brand guidelines, and agency learnings.
- Oversees complex projects and work with internal and external cross-functional teams in a fast-paced environment; Manages and reports on the work, progress, and happenings of the social media team.
- Oversees social media analytics reports.
- Oversees internal and client workshops pertaining to social media and social strategy development.
- Oversees new business pitch requests, delegating to appropriate team members when appropriate. For significant new opportunities, the Group EVP may participate in the pitch process.
- Oversees client relationship and interact with the client on a regular or as-needed basis to keep them informed on their brand's social media presence and relevant current events that might impact the business.
- Oversees the department and FCBH's social media POV in client presentations, meetings, on the phone, and via email.
- Oversees requests for agency and client social media education, capabilities presentations, and strategic
- planning process.
- Supervises executive team members (SVP+) and provides regular feedback as needed.
- Support a team of senior members in achieving a specific development goal by providing training and guidance.
- Develops protocols and agency standards in social media planning and management.
- Reviews and manages senior team members' annual performance reviews.
- Establishes a professional and inclusive culture of mutual respect and high expectations. Leads, influences, and guides internal and external teams on social media planning process.
- Manages multiple clients and several multi-level teams of social strategists, skillfully matching task to talent and always looking for new opportunities for individual team members to grow.
- Collaborates with Finance department on SOWs, hiring needs, and other related topics.
- Creates a daily working environment that fosters teamwork, collaboration, learning, and inclusivity.
- Proactively converses with other department heads on the capabilities and progress of the social media department.
- Communicates a vision for the team and leads them towards achieving it.

Platform
Expert in all major social media platforms (Facebook, Instagram, Twitter, TikTok, Pinterest, YouTube) and their key functions, policies, and trends.

Social Media Tools
Expert in social media monitoring and reporting tools, such as Sprout Social, Sprinklr.

MS Office
Proficient in MS Office Suite (Word, Excel, PowerPoint).

Communication
Excellent verbal, written, and presentation skills, and the ability to listen actively and communicate effectively with key
business stakeholders.

Time Management
Excellent time-management skills with the ability to prioritize and complete tasks to deliver desired outcomes within allotted time frames with minimal or no supervision.

Attention to Detail
Ability to efficiently allocate cognitive resources to achieve thoroughness and accuracy when accomplishing tasks, no matter how small or large.

Organizational Skills
Ability to stay organized and focused on different tasks, and use your time, energy, strength, mental capacity, and physical space effectively and efficiently to achieve the desired outcome.

Research
Ability to gather information about a topic, review that information, and analyze the information in a manner that brings us to
a solution.

Creativity
Ability to think creatively, solve problems, and execute quickly while ensuring activities are rooted in achieving key business objectives.