New

CPG Strategy Lead

Pinterest
relocation assistance
United States, California, San Francisco
505 Brannan Street (Show on map)
Jul 17, 2025
About Pinterest: Millions of people around the world come to our platform to find creative ideas, dream about new possibilities and plan for memories that will last a lifetime. At Pinterest, we're on a mission to bring everyone the inspiration to create a life they love, and that starts with the people behind the product. Discover a career where you ignite innovation for millions, transform passion into growth opportunities, celebrate each other's unique experiences and embrace theflexibility to do your best work. Creating a career you love? It's Possible. At Pinterest, we fuel inspiration - from recipe ideas to new products and everyday solutions. For CPG brands, Pinterest is where discovery becomes intent and intent drives purchase. We're looking for a dynamic CPG Content Strategy Lead to connect the world's most loved brands with over 580 million shoppers at the very moment they're deciding what to buy next. Why Pinterest? Drive iconic CPG innovation: Your strategies will help major food, household, beauty, and wellness brands own the moment of inspiration-and drive measurable sales at scale. Set the CPG agenda: Shape and deploy go-to-market playbooks, value propositions, and creative content specifically crafted to solve the unique challenges and unlock new opportunities for CPG marketers. Unite cross-functional talent: Partner with strategists, creatives, product teams, and sellers, blending best-in-class data with inspired storytelling. Be on the pulse of the CPG world: Analyze category trends, pioneering shopper research, and competitive shifts-then translate those insights into market-winning action. What You'll Do: Build and continuously optimize the sales content strategy for CPG on Pinterest-honing messaging, positioning, and value around category objectives and region-specific needs. Become Pinterest's in-house CPG expert, collaborating with internal teams and leading partners to define and deliver high-impact commercial solutions. Launch fresh content and campaigns based on new product launches, tentpole moments (think "back to school," holidays), and evolving shopper journeys. Decode complex data to arm Sales, Marketing, and Product teams with actionable CPG insights. Elevate partnership-facilitate open dialogue and transparency with stakeholders, and foster a feedback loop that drives ongoing content innovation. What we're looking for: 10+ years developing content, strategy, or creative go-to-market for CPG brands, agencies, or platforms (digital/commerce-first experience strongly preferred). Expertise in lower and full-funnel CPG advertising, data analytics, and industry measurement. Experience translating category and consumer insights into compelling B2B content. Proven leadership of large, cross-functional teams and high-stakes, multi-stakeholder projects. Strategic storytelling, operational rigor, and the ability to communicate a clear vision to any audience. Ready to use AI and emerging tech to drive personalization and scale content like never before. Bachelor's/Master's in Business, Marketing, Strategy, or equivalent Relocation Statement: This position is not eligible for relocation assistance. Visit our PinFlex page to learn more about our working model. In-Office Requirement Statement: We let the type of work you do guide the collaboration style. That means we're not always working in an office, but we continue to gather for key moments of collaboration and connection. This role will need to be in the office for in-person collaboration and therefore needs to be in a commutable distance from the Pinterest New York City, Chicago, San Francisco, or Seattle office. #LI-HYBRID #LI-AT6 At Pinterest we believe the workplace should be equitable, inclusive, and inspiring for every employee. In an effort to provide greater transparency, we are sharing the base salary range for this position. The position is also eligible for equity. Final salary is based on a number of factors including location, travel, relevant prior experience, or particular skills and expertise. Information regarding the culture at Pinterest and benefits available for this position can be found here. US based applicants only $141,502 — $291,328 USD Our Commitment to Inclusion: Pinterest is an equal opportunity employer and makes employment decisions on the basis of merit. We want to have the best qualified people in every job. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion or religious creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, age, marital status, status as a protected veteran, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member) or any other consideration made unlawful by applicable federal, state or local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you require a medical or religious accommodation during the job application process, please completethis formfor support.