New 
Senior Product Marketing Manager
 Microsoft | |
 United States, Washington, Redmond | |
 Feb 05, 2025 | |
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OverviewArtificial Intelligence (AI) is driving a generational shift in applications, shaping and redefining every application, while forming the core of a new, previously impossible, class of intelligent business services. In the near future, we will see a massive change in the way that every application is built and delivered. The Digital and App Innovation team at Microsoft is at the center of an incredible transformation across the market that will drive our strategy to establish this solution as the preferred offering to drive a a billion new applications, accelerate app modernization initiatives and bring AI into the core of nearly every business application and the app development lifecycle and toolchain The Senior Product Marketing Manager will report directly to the Go To Market (GTM) leader for Digital and App Innovation and will act as a core member of the business unit's marketing team. This individual will play a critical role in driving success and growth across the Digital and App Innovation team. Through our efforts we are helping every business access the full potential of AI, making it easier for every developer to build fast with the most popular development tools in the world and run their apps on the most powerful app platform in the world, purpose built for AI. We are seeking a marketing team member to drive our outbound execution across this market leading portfolio of technologies spanning App Development and App Platform services.
ResponsibilitiesDelivering on core go to market programs across developer and app platform offerings, partnering across marketing, sales, partners, business planning and more. Driving marketing strategies for core moments that accelerate growth and momentum in the market, including major first party and third party events, internal milestones and planning, field and partner engagement.Developing core messaging across the developer and application platform portfolios with a customer-first perspective to create compelling messaging across core internal and external audiences. Develop an engagement plan to interact with customers and partners via evolving channels.Tracking performance against success metrics for key events, launches and market milestones proactively act on performance and drive continuous improvement across the teams.Leveraging key product and company milestones across the developer and application platform solutions, to sustain momentum to a market leadership agenda through new and enhanced products aligned to major news moments, Microsoft events and strategic marketing themes.Growing clear and measurable market leadership for Microsoft as the preferred environment for building and deploying intelligent applications. Curating high impact messaging and core product themes and pillars aligned to customer value and impact. Surfacing these themes consistently through a proactive messaging and content program that aligns core messaging, and major product themes to new product introductions, partner expansion, major events and launches and key solution milestones along with proactive initiatives aimed at core customer audiences.Supporting cross team sales enablement and field support, including ongoing collaboration across the sales, partner, and engineering organizations to develop sales ready collateral to support new product announcements, updates, portfolio changes and annual solution programs.Drive excellence across all major Launch moments and key Events, proactively defining success criteria and goals, messaging and value propositions aimed at the target audience and key strategies for success. Drive operational execution across all events to ensure maximum results, orchestrating across a broad marketing team, global communications, product, legal, business planning, global demand and more. Build clear and compelling measurements of success to better understand results and to create a continuous improvement cycle. | |