SITKA Gear Marketing Leader

About the Role: We are looking for a Marketing Leader to join the SITKA Gear team. In this role, you will build the multi-year marketing campaign strategy in alignment to the marketing roadmap. This person will support the optimization of acquisition and retention efforts for new and existing media types.

This position will be located at ourfacility in Bozeman Montana, with the possibility of a hybrid remote work arrangement, depending upon the responsibilities of the role and business needs. Relocation assistance may be offered for this role.

Responsibilities:

• Partner with senior leadership to define and align on a multi-year, consumer-centric marketing roadmap, incorporating consumer segmentation insights and RFM analysis to inform strategic initiatives and investment prioritization.
• Set the strategic direction and storytelling priorities for the premium, brand-first editorial calendar (annual and seasonal) to strengthen SITKA's brand position, elevate the consumer experience, and drive revenue through acquisition and retention strategies rooted in behavioral segmentation and RFM profiles.
• Establish and lead the Go-to-Market process framework, including milestones, checkpoints, and cross-functional alignment, establishing clear checkpoints and cross-functional partnerships to deliver a seasonal editorial calendar that delivers the right message to the right segment at the right time.
• Drive an integrated marketplace strategy, anchored by sitkagear.com, that leverages segmentation insights to tailor product launches and brand messaging to high-value consumer cohorts.
• Own strategic message distribution planning and guide execution by integrated marketing and creative teams across earned media, direct mail, performance marketing, OOH, email, and social-utilizing RFM segmentation to prioritize audiences, optimize channel mix, and improve campaign efficiency.
• Champion SITKA's category leadership by leveraging earned media, ambassadors, influencers, and events as core brand marketing tactics that speak directly to identified consumer segments.
• Develop the RFM framework and oversee the execution of consumer connection strategies by the broader team by developing best-in-class retention and acquisition plans across direct mail, digital, and OOH-leveraging consumer segmentation and RFM data to balance brand storytelling with transactional performance.
• Define and track marketing KPIs (seasonal, campaign-level, and annual), and analyze execution in partnership with Go-to-Market teams, integrating RFM metrics and segment-level reporting to drive continuous optimization.
• Conduct ongoing consumer analysis across purchase behavior, RFM scoring, and psychographic and demographic segmentation to inform product messaging, promotional strategies, and personalization efforts.
• Own the marketing budget and provide strategic guidance for investment decisions prioritized by segment value and ROI to maximize ROI by prioritizing high-value audience segments and using data-driven insights from RFM models and segmentation tools to guide investment decisions.

Required Qualifications:

• Minimum of 10 years of experience as a Marketing Director with a minimum of 5 years in a +$300M B2C and B2B premium consumer brand
• Experience building a premium, brand-first, consumer-centric seasonal messaging calendar that combines a strong brand position, an elevated consumerexperience, and drives revenue through consumer loyalty
• Experience in identifying and measuring KPIs from multi-channel brand marketing strategies and investments while developing action plans from the results
• A vulnerable, creative thinker who can collaborate and articulate marketing strategies to cross-functional partners and leadership while distilling their feedback into action
• Strategic orientation with an ability to balance building a brand and driving commercial revenue in a fast-paced, deadline driven, agile environment
• A multi-faceted and innovative problem solver who can run a GTM process to deliver an integrated marketplace and launch seasonal plans on time, on budget, and on strategy
• An even-tempered team builder, able to get the best out of a highly productive and functionally diverse marketing team and unite cross-functional teams under pressure
• At a minimum, a curiosity about hunting and the thoughtful hunter's lifestyle
• Ability to develop and execute on diverse marketing distribution plans (digital marketing, OOH, direct mail, traditional media, ambassadors, PR, etc.) while scaling touchpoints to cultivate consumer engagement and maximize ROI
• Ability to travel 10%

Desired Qualifications:

• Bachelor's degree or higher

Hybrid Working Arrangements are permitted for Associates in the continental United States (US) and Canada, with appropriate approval and compliance with Gore's hybrid working policies, from the country in which they are employed.

What We Offer: Our success is based on the capability and creativity of our Associates, and we are proud to offer a comprehensive and competitive total rewards program that supports your everyday and helps you build your tomorrow.

We provide benefits that offer choice and flexibility and promote overall well-being. And in keeping with our belief that every Associate should share in the collective success of the enterprise; we provide a distinctive Associate Stock Ownership Plan in each country as well as potential opportunities for "profit-sharing". Learn more at gore.com/careers/benefits

We believe in the strength of a diverse and inclusive workplace. With diverse perspectives, ideas and experiences, we uncover new possibilities and make a greater impact in the world. We are proud of Associates for building on our rich history of innovation, upholding our values and supporting an inclusive work environment where we treat each other and our external partners with fairness, dignity and respect.

Gore is an equal opportunity employer. We welcome all applications irrespective of race, color, religion, sex, gender, national origin, ancestry, age, status as a qualified individual with a disability, genetic information, pregnancy status, medical condition, marital status, sexual orientation, status as a covered veteran, gender identity and expression, and any other characteristic protected by applicable laws and regulations.

Gore is committed to a drug-free workplace. All employment is contingent upon successful completion of drug and background screening. Gore will consider qualified applicants with criminal histories, e.g., arrest and conviction records, in a manner consistent with the requirements of applicable laws.

Gore requires all applicants to be eligible to work within the U.S. Gore generally will not sponsor visas unless otherwise noted on the position description.

Our Talent Acquisition Team welcomes your questions at gore.com/careers/contact