Director Marketing and Operations Health and Wellness

req42255

Employment Type: Regular

Location: HORSHAM,PA

Have you ever enjoyed Arnold, Brownberry or Oroweat
bread? A Thomas' English muffin or bagel? Or perhaps snacked on a Sara Lee,
Entenmann's or Marinela cake or donut? If the answer is yes, then you know
Bimbo Bakeries USA!

More than 20,000 associates in bakeries, sales centers,
offices and on sales routes work to ensure our consumers have the freshest
products at every meal. In addition to competitive pay and benefits, we provide
a safe and inclusive work environment that appreciates diversity, promotes
development and allows our associates to be their authentic selves.

Description:

#LI-VB1

Come join the largest baking company in the world and
our family of 20,000 associates nationwide!

Top Reasons to Work at Bimbo Bakeries USA:

Great Annual Salary
range - $142,000
- $198,800

Annual
Bonus Eligibility

Comprehensive
Benefits Package

Paid
Time Off

401k
& Company Match

Position Summary:

Grupo Bimbo (GB) is the world's largest baking company with over 150,000 associates working in 34 countries to ensure that consumers have access to the freshest, highest quality grain-based baked goods and snacks every day. Guided by our Purpose: To Nourish a Better World, Grupo Bimbo associates are proud, passionate, and committed to making a difference in our communities while growing and developing in their professional and personal lives every day.

While GB has many products and brands dedicated to bringing healthy products to consumers, we believe there is more for us to do in this space. GB has the right to win in Health and Wellness because bread and other baked goods are grain-based foods that are inherently foundational to contributing positively to a healthy diet. Bread is "real food", made through natural processes, using healthy ingredients. What's more, GB is the world's baking leader with world class talent, facilities, and processes.

The General Manager for the Gluten Free Platform will contribute to Grupo Bimbo's Purpose through the development, execution, and management of a portfolio of gluten free products and brands across baked goods designed to lead the market. This position is a "business inside a business" and would have P&L responsibility and autonomy for decisions across the portfolio, sales, manufacturing, and marketing.

• Development: Working closely with the VP of the H&W Portfolio as well as internal and external stakeholders, this team member will be responsible for developing a strategic plan for how we will enter and win in the gluten free baked goods market. They will be responsible for fully understanding the consumer and competitive set across multiple categories, evaluate all existing assets, prioritize and build the development plan, determine brands, and create all new assets.
• Execution: The leader of this platform will be responsible for the full commercialization of the portfolio including the identification of product development needs, cross-functional and cross-border alignment to determine the manufacturing sourcing, the go-to-market and sales plan for all products in the platform, and marketing plans to support consumer acquisition and velocity growth.
• Management: In order to drive agile decisions and fast growth while supporting entrepreneurism and ownership of the platform, this leader would have P&L responsibility and will direct a team including Sales, Marketing, Finance, Insights, and Supply Chain to achieve the goal, as well core BBU and/or North America functional areas.

This candidate will work closely with our global GB partners including the Global H&W Team, the Global Marketing Team, H&W counterparts in EMEA, and LATAM, thereby allowing us to gain access to cross border key learnings and products that can be incorporated into solutions for our portfolio.

The ideal candidate should have a strong business acumen with an overall understanding of major functions such as manufacturing, supply chain, sales, marketing and P&L management. This individual would have demonstrated clear strategic thinking, solid leadership skills required to influence leaders and inspire a team to action, exceptional team building behaviors, a proclivity for consumer understanding, and be a student of the market with an abundance of curiosity. As a new role in the organization, the area and team will start modestly and scrappy, but it is expected to grow as our capabilities and business grows in the segment and channels.

The position is an essential partner to the VP of H&W Portfolio, with an expectation that the ideal candidate supports the creation of a growth mindset and entrepreneurial culture with a start-up spirit.

This position reports to the VP of H&W Portfolio, North America, but will also interact regularly with multiple teams in BBU, Canada, and Mexico.

Key Job Responsibilities:

• Responsible for conceiving, planning, building, executing and managing the gluten free platform.
• Develop a comprehensive set of actions to drive the growth of Gluten Free brands and products across business categories, channels, and geographies (US and Canada).
• P&L ownership. Responsible for building and delivering an annual financial plan.
• Responsible for delivering executional plans that define expectations and tactics to be utilized to capture platform growth.
• Develop expertise for the gluten free market, keenly observing consumer needs and market dynamics to create winning opportunities.
• Evaluate existing business and determine plans for continued growth and executional improvement.
• Once opportunities are defined, mobilize teams to commercialize all aspects of brand/products. Responsible for Marketing, Sales, Manufacturing, and accountable for supply chain execution.
• Collaborate on the development of a long-term manufacturing plan to supply North America. Consider needs at various stages of development. Lead the process to identify the investment needs and obtain the capital required for execution.
• Monitor current year risks and opportunities for ongoing adjustment to strategies and tactics to achieve plan.

Position Requirements:

Key Behavioral Competencies:

• Entrepreneurial mindset: We are seeking a candidate who embraces agility and an owner's mindset, taking direct ownership of objectives, with high levels of self-assurance and resilience to achieve goals.
• Passion for Winning: A results orientation and bias towards action where the individual is willing to stretch to accomplish goals and "make it happen." You can help guide your team to prioritize resources and focus on going after the biggest opportunities.
• Changemaker: Energy, enthusiasm, commitment, courage and entrepreneurial excitement. You are a self-starter and energized by the opportunity to build something better. You are resilient and can keep finding a way forward in spite of obstacles.
• Process Thinker: Able to think independently and strategically, developing and completing a series of goals and tactics with minimal supervision. Thinks about how to improve processes and know how to move an organization forward. Proactively engages and considers how other departments or how the outside world will respond.
• Collaborative: The candidate will collaborate to find solutions to challenges while finding new growth opportunities with multiple stakeholders internally, cross-functionally, and externally. Flourishes in a diverse environment and works well with different personality types.
• Leadership: Outstanding leadership and partnering capabilities, with a competitive and collaborative style.
• Data Driven: The candidate will have strong analytical skills and the ability to manipulate data and develop findings from multiple sources. You coach teams towards using data to uncover insights and drive action planning.
• Strong Communicator: The candidate will have strong communication skills to share, update and present information in a clear and concise manner.
• Organized: Possesses strong Project Management skills and can juggle multiple projects. Can take strategic plans and map out a path to achieving them.
• Team Leader: Experience managing direct report(s), you find meaning in developing future leaders. You invest in developing and empowering your team because you know that their success is your success.

Education and Work History:

Bachelor's Degree in Marketing, Business or a related discipline preferred. MBA strongly preferred.

• Minimum 10 years with CPG company in Brand Management, Innovation, Business Development, or Strategy roles.
• 10+ years' experience in business management including work with marketing, sales, manufacturing, and supply chain functions.
• Excellent organizational and communication skills, both written and oral.
• Computer skills and proficiency with PowerPoint, Excel, and other software/applications.
• Working knowledge of POS/Syndicated Data.
• Willingness to travel up to 25% both domestic and international.

The physical and mental demands described in each job posting are representative of those that must be met by an associate to successfully perform the essential functions of each job. Reasonable accommodations may be requested to enable qualified individuals with disabilities to perform the essential functions of each job.

Bimbo Bakeries USA is an equal opportunity employer with a
policy that provides equal employment opportunity for applicants and employees
regardless of race, color, religion, sex (including pregnancy, sexual
orientation, or gender identity), national origin, age, disability, genetic
information, marital status, veteran status, any other classification protected
by law.