Lead Digital Content/Strategy Consultant (Remote)

About Cognizant's Digital Engineering Practice:

At Cognizant Digital Engineering, a small cross functional team comprised of a Product Manager, an Architect, Full-Stack Developers, UI/UX designers and Big Data analysts builds higher quality software faster siloed individuals working independently. Small, nimble engineering teams generate collective empathy and comradery, thus increasing their ability to anticipate unforeseen development scope changes and maintain high quality deliverables. Across our US Studio system or within client development sites, our Digital Engineering teams ideate and develop innovative cloud-based solutions following a Lean-Agile process with DevOps culture. Working in Cognizant Digital Engineering provides DevOps engineers consistent opportunities to push digital boundaries while growing their exposure to transformational technologies.

The Role:

Cognizant is looking for an experienced and innovative Lead Digital Content Creator/Strategist to serve our diverse base of global clients. As a member of our team, you will build cutting edge, cloud-based software that powers modern business. An ideal candidate is someone who enjoys working in a diverse, collaborative, geographically distributed team. Similarly, the ideal candidate is an expert engineer who values the "team", drives continuous improvement and is unafraid to challenge the legacy status quo with creative cloud-based solutions.

Location: Philadelphia, PA (Preferred) or Remote

Responsibilities:

• Managing all aspects of content strategy, from analysis and strategic planning to influencing the ongoing creation, maintenance, and governance of content that serves user needs and helps achieve measurable business objectives
• Within the boundaries of a given project, the strategist should be able to create content strategies to define the, what, how much, when, where, why and how for digital content across multiple channels and device contexts as well as contribute to non-digital content as needed
• Planning and facilitating discovery workshops to gather stakeholder input and align project goals for content management; follow up planning, facilitation, and analysis of workshop output
• Assess existing client content to identify strengths, weaknesses, gaps and inconsistencies, as well as opportunities
• Creation of core message development related to key marketing campaigns (i.e. Theme, Value Proposition, Tone, Core Content elements)
• Provide thought leadership on content creation objective and promotional messaging best practices to integrate into experiences seamlessly
• Provide thought leadership to develop POVs on key content issues like search, sharing, user-generated content, and content distribution
• Identify opportunities for content testing and measurement.
• Partner with the Analytics group to implement testing and measurement
• Understanding of tagging strategies and taxonomy framework to dynamically relate content
• A firm understanding of user experience and search engine marketing (SEM) skills
• Provide thought leadership on content creation objective and promotional messaging best practices to integrate into experiences seamlessly
• Outline content maintenance processes and gain maintenance stakeholder buy-in. Monitor and evolve ongoing processes
• Performing content audits, participating in heuristic reviews and review analytics to make recommendations for future enhancements
• Creating and maintaining editorial calendars, taxonomies, metadata frameworks and content migration plans
• Defining standards for the content lifecycle and framework
• Defining content types for a given experience and be able to map what content needs to be created, updated, merged, or deleted to drive an effective content driven experience
• Developing metrics for content measurement
• Developing content requirements, including template requirements, structured content, reuse opportunities, and adaptive content recommendations

Required Skill:

• 7+ years of experience developing content strategy and messaging and positioning platforms with 3-5 years demonstrated experience in digital and web content management
• Significant understanding of the evolving media, current content and technology environment and how to utilize them to effectively reach across multiple channels.
• Knowledge of interaction design best practices across multiple platforms.
• Experience developing and delivering content strategy approaches and content migration planning
• Sharp writer in general and ability to creatively write in prose or for short-form UX interface copywriting needs
• Proficiency in leading client-facing meetings, stakeholder interviews, strategic workshops, and internal brainstorms
• Copywriting experience/content creation/writing background a must
• Ability to collaborate with the internal digital team to gather business requirements and translate them into effective, user-centered interactive approaches
• Solid understanding of taxonomy, metadata, keywords and search engine optimization (SEO)
• Designing and documenting a consistent, relevant, and on-brand tone across a range of customer touch points
• Keeping up to date on breaking technologies, social media, and methodologies that allow for more innovative and dynamic content approaches
• Assisting with the technical integration of content as it relates to migrations and field mapping
• Assisting in the creation of pitch and solutions for content strategy components of larger targets

Applications will be accepted until 02/04/2025.

The annual salary for this position is between $114,468- $193,000 depending on experience and other qualifications of the successful candidate.

This position is also eligible for Cognizant's discretionary annual incentive program, based on performance and subject to the terms of Cognizant's applicable plans.

Benefits: Cognizant offers the following benefits for this position, subject to applicable eligibility requirements:

* Medical/Dental/Vision/Life Insurance

* Paid holidays plus Paid Time Off

* 401(k) plan and contributions

* Long-term/Short-term Disability

* Paid Parental Leave

* Employee Stock Purchase Plan

Disclaimer: The salary, other compensation, and benefits information is accurate as of the date of this posting. Cognizant reserves the right to modify this information at any time, subject to applicable law.