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Vice President of Corporate Marketing

Seagate Technology
life insurance, parental leave, paid time off, sick time, flex time, 401(k)
United States, California, Fremont
47488 Kato Road (Show on map)
Jan 22, 2025
About our group:

The Corporate Marketing Organization at Seagate is responsible for shaping our company's brand positioning and product portfolio positioning. By combining innovative storytelling with data-driven strategies, this team plays a pivotal role in driving revenue growth, building connections with global customers and enhancing technology awareness throughout the industry. This group includes marketing functions such as Brand Marketing, Public Relations, Demand Generation and Brand Creative.

About the role - you will:

As Vice President of Corporate Marketing, you will be the architect of Seagate's global marketing strategy. Your mission: to amplify our brand, captivate audiences, and drive measurable business outcomes. This is your opportunity to lead a high-impact team at the intersection of innovation, technology, and storytelling. The ideal candidate will have extensive experience in the technology sector, and a proven track record of driving long-term brand value.

Strategic Brand Leadership



  • Develop and implement a corporate marketing strategy aligned with Seagate's business goals, driving revenue and brand growth.
  • Elevate Seagate's brand positioning and visual identity, ensuring innovation and consistency across all platforms.
  • Stay ahead of industry trends and the competitive landscape to ensure Seagate's marketing strategies are innovative and effective in driving market differentiation.


Unified Communications



  • Lead an integrated approach to PR, AR, internal communications, and crisis management, ensuring consistent and compelling messaging.
  • Partner with the executive team to craft visionary narratives around data storage, AI, and technology trends.


Customer & Market Engagement



  • Design strategies to showcase customer success stories, enhancing advocacy and engagement.
  • Develop cutting-edge social media and influencer marketing programs to expand Seagate's reach and credibility in target markets.
  • Create and execute strategies to highlight customer success stories, leveraging Seagate's platform to drive advocacy and customer engagement.


Global Event Strategy



  • Drive impactful event strategies, ensuring Seagate's presence aligns with business priorities.
  • Collaborate with executives to craft keynote presentations that inspire audiences.


Team Leadership & Innovation



  • Build and mentor a high-performing global team, fostering collaboration, creativity, and operational excellence.

About you:

You're a transformational leader who thrives at the intersection of strategy, creativity, and technology. With a proven track record of driving growth in the tech industry, you're ready to shape the future of one of the most recognized names in data storage.You bring 15+ years of corporate marketing expertise, particularly in technology sectors such as cloud, database, or AI. Your experience in scaling marketing operations for companies with revenues exceeding $5B is invaluable. You or those you work with would describe you as:



  • Visionary Leader: An inspiring leader with a history of managing diverse global teams and aligning cross-functional stakeholders toward ambitious goals. Your ability to influence at all organizational levels is exceptional.
  • Exceptional Communicator: A storyteller who crafts compelling narratives, influencing audiences from customers to C-suite executives.
  • Strategic Thinker: A data-driven marketer with exceptional ability to craft and execute impactful strategies that elevate brand presence and drive business outcomes.
  • Growth-Minded Individual: You embody a commitment to innovation, customer-centricity and teamwork, aligned with Seagate's core values.

Your experience includes:

  • Brand Strategy
  • Content Strategy
  • Demand generation, multi-channel experience
  • Marketing/ Corporate Communications
  • Social Media / Advertising

Location:

Remote United States; #LI-Remote

Seagate is able to offer virtual employment for this position in the following states: AL, AZ, CA, CO, CT, FL, GA, ID, IL, IN, KS, KY, MA, MD, MI, MN, MO, NC, NH, NJ, NM, NY, NV, OH, OK, OR, PA, SC, SD, TN, TX, UT, VA, WA, WI, WY.

The estimated base salary range for this position is $230,000 - $340,000. The individual salary is based on work location and additional factors, including job-related skills, experience, and relevant education or training.

Seagate offers comprehensive benefits to its eligible employees, including, but not limited to, eligibility to participate in discretionary bonus program, medical, dental, vision, and life insurance, short-and long-term disability, 401(k), employee stock purchase plan, health savings account, dependent care, and healthcare spending accounts. Seagate also offers paid time off, including 12 holidays, flexible time off provided pursuant to Seagate policy, a minimum of 48 hours of paid sick leave, and 16 weeks of paid parental leave. The benefits for this position are based on a full-time schedule for a full calendar year and may differ depending on work location.

Location: Remote United States

Travel: Up to 25%

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