Marketing Operations Manager - Fashion

WHO WE ARE:

Informa Markets,a division within Informa, creates global platforms for industries. We organize over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-tobe-missed annual events where buyers and sellers build relationships, see and show products, and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

Informa's FashionPortfolio- MMGNET Group - is the leading producer of world-renowned fashion trade events, including MAGIC, COTERIE, PROJECT, and SOURCING at MAGIC. We believe uniting the industry's best talent and most dynamic events will translate into stronger events for buyers and brands and help us achieve our promise to the industry: to deliver superbly merchandised marketplaces, provide superior customer service, and ultimately present end consumers with the best apparel, footwear, accessories, and fashion products.

The Marketing Operations Manager is focused on optimizing marketing processes and technology to ensure efficient campaign execution, accurate performance measurement and effective use of marketing technology platforms/tools.

This position demands strong leadership, critical thinking, and a passion for campaign optimization, marketing technology, performance analysis and reporting.

Marketing Operations Management

• Oversee the implementation and management of marketing tools and platforms, including CRM, email marketing, and analytics tools.

• Develop and optimize marketing workflows and processes to improve efficiency and scalability.

• Collaborate with cross-functional teams (sales, operations, and event teams) to align marketing initiatives with business goals.

Campaign Execution & Support

• Collaborate with stakeholders to support, implement and optimize event-focused and always-on marketing communications, nurture, sales enablement and lead generation campaigns across multiple channels.

• Lead quality assurance (QA) evaluation on campaigns to ensure all elements are functioning correctly across channels.

• Ensure lead generation activities, lead management and lead nurturing programs are compliant, created, tested, and delivered on-time.

• Support data management, cleanliness, accuracy, and compliance in partnership with sales teams.

Marketing Technology Management

• Support theimplementation,management, and optimization of Informa-driven marketing technology platforms.

• Provide ongoing support to marketing teams on marketing technology platforms ensuring optimal performance and support and , escalating issues and challenges to internal and external contacts as needed.

Process Optimization

• Identify areas for improvement in marketing workflows, streamlining processes, and automating repetitive tasks to increase efficiency via adoption of standardized templates and sharing of best practices

• Support lead quality, hygiene, and governance of data capture methodologies within forms to add value to marketing segments and initiatives.

• Support the team in implementing testing strategies to improve email, website and other channel performance.

• Contribute to the development and maintenance of marketing operations documentation, including templates and processes.

Performance Analysis

• Provide performance reports, dashboards, visualizations to marketing leadership, senior management, and key stakeholders on campaign progress, metrics, and effectiveness.

• Use analytics tools to track performance metrics across marketing channels, report on key KPIs, and analyze the data to identify actionable insights for campaign optimization.

• Implement agile marketing practices to quickly test, learn, and optimize campaigns based on performance data.

Collaboration & Partnerships

• Collaborate actively with cross-functional teams and external vendors to ensure timely setup and delivery of marketing campaigns, assets and templates against timelines, plans and goals.

• Collaborate with marketing teams to identify and implement new opportunities that support audience acquisition and exhibitor/sponsor engagement.

• Collaborate with centralized tech and data teams to identifyoperational gaps, develop new workflows, and optimize marketing processes to improve campaign attribution, team efficiency and marketing effectiveness.

• 5-7 years of experience in marketing in the events or B2B industry, with a focus/interest in marketing operations, marketing technology or demand generation.

• Experience with CRM platforms, marketing automation, CMS and analytics platforms.

• Strong analytical skills with the ability to interpret data and provide actionable insights.

• Strong project management, multi-tasking, and prioritization skills and are able to function at a high-performance level on a tight schedule.

• Excellent written and verbal communication skills, with the ability to engage stakeholders at all levels and present ideas clearly and persuasively.

• Capable of building strong relationships with internal and external stakeholders to support collaboration and business objectives.

• Skilled at managing multiple projects simultaneously, while maintaining high attention to detail, meeting deadlines and achieving marketing goals.

• Self-motivated, proactive, and adaptable to fast-paced, dynamic environments with shifting priorities.

• Ability to think outside the box, challenge the status quo, and identify fresh approaches to customer engagement.

• The pay range for this position is $85,000 - $100,000 depending on experience
  
  This posting will expire on 1/31

WHY WORK AT INFORMA:

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here's some of what you can expect when you join us. But don't just take our word for it - see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day, and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms, and on-demand access to thousands of courses on LinkedIn Learning. When it's time for the next step, we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day, and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, parental leave, and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app, and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world

We're not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most - although not all - of the skills and experience listed, we welcome your application. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information. See how Informa handles your personal data when you apply for a job here

See how Informa handles your personal data when you apply for a jobhere.