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Associate Manager, Shopper Marketing

Beiersdorf Inc
parental leave, 401(k)
United States, Connecticut, Stamford
301 Tresser Boulevard (Show on map)
Jan 16, 2025

Associate Manager, Shopper Marketing

Caring for skin means caring for people.

It all started with a pharmacist and a dream almost 140 years ago. Today, Beiersdorf is a global company with iconic brands - Coppertone, Aquaphor, Eucerin and NIVEA - focused on providing innovative, clinically-proven and safe skin and sun care solutions to more than 500 million consumers in over 200 countries - making people feel comfortable in their own skin.

At Beiersdorf, we care beyond skin. We care for people - our employees, our customers, our consumers and our communities - and our planet. We know that diversity of thought, backgrounds, experience and perspective enriches our culture and cultivate innovation and ingenuity. We know that responsibly-sourced, sustainable products and packaging make for a more sustainable future. And we know that when your skin feels better, you feel better.

A welcoming workplace that offers personal and professional growth for all individuals.

At Beiersdorf, you'll find:
  • A welcoming workplace that fosters diversity, inclusion and belonging where every team member feels valued, respected, and supported
  • Nimble teams that enjoy challenging work and the ability to make an impact
  • A dynamic community of life-long learners that values competence, proficiency and the ability to learn as well as hard skills and established expertise
  • A purpose-led company that cares about your personal and professional development with the right balance of structure and flexibility to thrive
  • A collaborative culture that leads with care, trust, simplicity and courage

Unique benefits that consider the whole person.

We understand that you have a life outside of work, and we support you with unique benefits including:

  • Generous and flexible PTO policy
  • Summer Friday hours
  • Paid Parental Leave
  • Comprehensive Wellness and Benefits program
  • Cash Balance Plan (similar to a pension)
  • 401k match
  • Growing number of Employee Resource Groups or affinity groups - to foster meaningful connections and belonging with other colleagues
  • Dynamic work model - a hybrid of 3 days in-office collaboration and 2 remote focused work days.

Experience, skills and competencies that lend themselves to this role:

We know that experience comes in all forms and we're not necessarily looking for individuals who can start fast ('check all the boxes') but may bring a unique blend of competence and capabilities that can grow into a role and/or bring news skills to the team.

Overview:

We are seeking a courageous individual who will challenge the status quo in our steadfast pursuit of excellence in shopper marketing, delivering strong programs based on shopper insights and aligned with our retailer's identified needs. This individual must showcase an understanding of the omni-channel landscape, with the ability to seamlessly integrate this into relevant executions. They must also demonstrate an ability to think outside of normal paradigms to achieve positive outcomes against mutually agreed KPIs. The successful candidate will support the Shopper & Customer Marketing plan creation, execution and budget management for a defined business and channel(s), working closely with our sales, marketing, category management and trade marketing functions to deliver superior solutions that surpass the expectations of our retail partners, surprise and delight target shoppers and ultimately influence their purchasing behavior.

Reporting to the Sr Manager, Shopper & Customer Marketing, you will be enthusiastic, driven, and highly collaborative and able to develop and implement relevant and engaging solutions in a fast-paced environment. You will also have a strong role in helping to advance our department, challenging current business processes and providing insight and recommendations that will propel us towards our vision of becoming best in class.

Responsibilities:
  • Support execution of multi touchpoint shopper marketing initiatives and campaigns based on shopper insight and strong understanding of retailer strategy across all customers for our Sun brands
  • Owns air traffic controlling for assigned activation including budget management and creative approvals
  • Gain alignment & approval on activation plans with key internal stakeholders across finance, brand, sales, sales strategy, legal & regulatory
  • Build expertise in executional excellence, with understanding of BIC competition across relevant categories, emerging trends, and what it takes to Win in Store.
  • Responsible for tracking & reconciling budgets along with vendor contracts
  • Embrace results driven approach by supporting Sr Manager with post program analyses to drive future planning & short-term pivots as needed to achieve sales results
  • Implement the planning, financial approval, creative approval & execution of promotional display across internal & external stakeholders. Partner with supply chain to ensure in-full on-time delivery
  • Manage all aspects of "national" (cross-brand and customer) program deliverables across various tactics including: FSI/DFSI, Ibotta, cash back apps, retailer apps, digital vendors, in-store signage, sampling
Qualifications:
  • BS/BA in relevant field
  • 1+ years of experience within shopper and customer marketing (prefer fast-paced consumer packaged goods experience)
  • Experience working with national retailer teams (e.g., category managers, merchants, marketing managers, insight managers, etc.)
  • Experience managing or working with marketing agencies preferred
  • Self-starter and highly organized
  • Strong analytical skills and business insight
  • High digital awareness and proficiency in office productivity software (e.g., PowerPoint, Excel)
  • Strong oral and written communication skills to influence and secure cross functional support
  • Ability to manage multiple projects and meet customer deadlines
  • Ability to develop strong relationships across many functions and external partners
Additional information:

At Beiersdorf, we embrace Diversity and aim to provide equal opportunities to all of our applicants - regardless of e.g. gender, sexual identity, nationality, ethnicity, religion or ideology, disability or age. We would therefore kindly ask you to include only information and data in your documents which are relevant for the assessment of your application (e.g. curriculum vitae with relevant references and certificates). For instance, please feel free to upload your CV without a picture.

  • Winner of Comparably's Award for Best Company Culture (2023, 2024)
  • Winner of Comparably's Award for Best Company Compensation (2020, 2022-2024)
  • Winner of Comparably's Award for Best Company Perks and Benefits (2024)
  • Winner of Comparably's Award for Best CEO / General Manager (2020, 2024)
  • Winner of Comparably's Award for Best Company Outlook (2021, 2024)
  • Winner of Comparably's Award for Best Sales Team (2023, 2024)
  • Winner of Comparably's Award for Best Leadership Teams (2020, 2021, 2023)
  • Winner of Comparably's Award for Best Company for Happiness (2022,2023-2024)
  • Winner of Comparably's Award for Best Company for Diversity (2022)

Check us out on Comparably: https://www.comparably.com/companies/beiersdorf

Having trouble applying? Go to www.BeiersdorfUSA.com to search our careers page. Beiersdorf is an Equal Opportunity Employer.

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