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Senior Director, Lifecycle Strategy

Udemy
$209,000-$259,000 USD
United States, Colorado, Denver
1860 Blake Street (Show on map)
Mar 03, 2025
About us At Udemy, we're on a mission to transform lives through learning. Through our intelligent skills platform and a global community of instructors, we've helped over 70 million learners and 16,000 organizations achieve their goals. Come join us in ensuring everyone, everywhere has access to the skills they need to unlock their potential and create possibilities for themselves and others. Hybrid work Udemy is headquartered in San Francisco with global offices in Australia, India, Ireland, Turkiye, and other US locations. Our robust hybrid work model spans San Francisco, Denver, Ankara, Dublin, Mexico City and Melbourne. This hybrid position requires two days per week in the office at the nearest hub. About you You've got goals, and you're energetic when it comes to working toward them. You want to enter an environment that welcomes diverse experiences and broadens your own. With the right support from your team, you're not afraid to embrace your creativity and take risks that have the potential to move the business forward. About this role We are seeking a dynamic and experienced Senior Director of Lifecycle Marketing to lead our consumer and B2B lifecycle marketing team. You will collaborate closely with Marketing, Finance, Product, Data Science, and Engineering to advance the company's strategy, identifying key growth opportunities. Your role will involve optimizing customer flows, including onboarding, retention, and expansion for D2C and retention and growth for B2B. You and your team will also optimize communications across the landscape and activate the right channels in the right countries and across the right categories. This highly visible and impactful role will drive recommendations to our executive team to make key decisions that drive our business forward. What you'll be doing Strategy Development: Develop and execute a comprehensive lifecycle marketing strategy that aligns with the company's overall business goals and align this with other stakeholders in marketing. Identify and prioritize key customer segments and tailor marketing initiatives to meet their unique needs and preferences. Program Management: Oversee the planning, execution, and optimization of all lifecycle marketing programs, including onboarding, engagement, upsell, and retention campaigns for D2C consumers and retention and loyalty for B2B admins (existing customers). Collaborate with cross-functional teams (Product, Sales, Customer Success) to ensure seamless integration of marketing efforts. Data-Driven Decision Making: Utilize customer data and analytics to inform marketing strategies and measure the effectiveness of campaigns. Continuously monitor and report on key performance indicators (KPIs) to optimize marketing efforts and drive ROI. Team Leadership: Lead and mentor a team of lifecycle marketing professionals, fostering a culture of innovation, collaboration, and continuous improvement. Set clear goals and expectations, provide regular feedback, and support professional development. Customer Experience: Ensure a consistent and positive customer experience across all touchpoints, from initial engagement to long-term loyalty. Be the voice of the customer back into the team by gathering and incorporating customer feedback to refine and enhance marketing programs. Innovation and Best Practices: Stay current with industry trends and best practices in lifecycle marketing. Implement new technologies and tools to improve the efficiency and effectiveness of marketing programs. What you'll have Strategy Development: Develop and execute a comprehensive lifecycle marketing strategy that aligns with the company's overall business goals and align this with other stakeholders in marketing. Identify and prioritize key customer segments and tailor marketing initiatives to meet their unique needs and preferences. Program Management: Oversee the planning, execution, and optimization of all lifecycle marketing programs, including onboarding, engagement, upsell, and retention campaigns for D2C consumers and retention and loyalty for B2B admins (existing customers). Collaborate with cross-functional teams (Product, Sales, Customer Success) to ensure seamless integration of marketing efforts. Data-Driven Decision Making: Utilize customer data and analytics to inform marketing strategies and measure the effectiveness of campaigns. Continuously monitor and report on key performance indicators (KPIs) to optimize marketing efforts and drive ROI. Team Leadership: Lead and mentor a team of lifecycle marketing professionals, fostering a culture of innovation, collaboration, and continuous improvement. Set clear goals and expectations, provide regular feedback, and support professional development. Customer Experience: Ensure a consistent and positive customer experience across all touchpoints, from initial engagement to long-term loyalty. Be the voice of the customer back into the team by gathering and incorporating customer feedback to refine and enhance marketing programs. Innovation and Best Practices: Stay current with industry trends and best practices in lifecycle marketing. Implement new technologies and tools to improve the efficiency and effectiveness of marketing programs. At Udemy, we strive to be transparent around compensation. Actual compensation for this role is based on several factors, including but not limited to job-related skills, qualifications, experience, and specific work location due to differences in the cost of labor. In addition to a base salary, this role is also eligible for benefits and equity. Hiring Compensation Range $209,000 - $259,000 USD We understand that not everyone will match each of the above qualifications. However, we also realize that everyone has unique experiences that can add value to our company. Even if you think your background might not perfectly align, we'd love to hear from you! Life at Udemy We aspire to be as vibrant and dynamic as the communities we serve, as inquisitive as those who use our platform, and as revolutionary as the future we strive to open for everyone. Here are some of the things we love about life at Udemy: We're invested in creating an inclusive environment that welcomes a diverse range of backgrounds and experiences. From creating employee resource groups, ensuring we're a Fair Pay Workplace, and building a flexible work culture, our belonging, equity, diversity, and inclusion (BEDI) initiatives always put our people first. We want you to be able to bring your authentic self to work because when we all do, we're better for it. Learning is what we do - inside and out. Our Learning & Development team is second to none, helping ensure your journey is one of continuous progression. You'll also have unlimited access to Udemy courses, monthly UDays (meeting-free professional development days), and a generous annual professional development stipend. Our reason to exist is to revolutionize learning - that calls for taking risks and learning from failures. Whether it's our hackathons (a company-wide effort to envision new possibilities for our product) or sharing our prototypes, we see experimentation as a crucial step on the path to success. We're committed to creating world-class employee experiences and are proud of the recognition of this by Great Place to Work. Of course, the best thing about being part of Udemy is knowing your work makes a difference for people and organizations around the world. You've got the skills; why not use them to help others develop theirs? At Udemy, we value diversity and inclusion and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition, or disability. Our Benefits Start with U Our benefits start with you and were built to provide you and your family with the protection and care you need, making it easy to access the right coverage when you need it most. Benefits vary by region, and we encourage applicants to review our US Benefits and Ireland Benefits pages to get an understanding of some of the benefits we offer. For details on region-specific benefits, please refer to the information provided during the hiring process. Information regarding data privacy is available within the Udemy Careers Privacy Notice.