Paid Social Specialist

IPG Health
United States, New York, New York
100 West 33rd Street (Show on map)
Jan 13, 2025
Job Description JOB SUMMARY Paid Social Media Specialist has 1+ years of experience in Paid Social Media marketing. Healthcare and Pharmaceutical experience a plus. Specialists support the day-to-day management of paid social efforts for client brands. They are responsible for building ads and activating paid social campaigns across multiple platforms, including Meta, Twitter, TikTok, LinkedIn and more. They are responsible for supporting Paid Social Media activities for clients, including planning, analyzing, reporting, and optimizations. ESSENTIAL FUNCTIONS Campaign Development: Build and regularly optimize paid social campaigns, QA assets, mock-up creatives, and pull data as needed. Reporting: Pull and organize paid social to write performance insights and assists in recommending optimizations that align with client goals JOB DUTIES / RESPONSIBILITIES Implement paid social campaigns (in-platform set-up and QA & mock-up creatives, pixel creation/set-up via partners) and day-to-day tactical campaign management (budget tracking, pacing, optimization and delivery actualization)Billing actualization and invoice coding/processing, ensuring accuracy and timely delivery to finance teams, confirmation of actualized budgets with Media teams per the processData pulling and reporting exports on a monthly basis; Understanding performance and providing campaign insights applicable to each campaign's KPI/objectiveInternal team collaboration with Social team, Media team, account leads (where applicable)Familiarity with other social platforms (e.g. TikTok, Reddit, LinkedIn)Stay on the pulse of campaign performance and provide recommendations for optimizationsBecome familiar with regulations surrounding healthcare and pharmaceutical advertisingAssist team leads in the development of Paid Social strategies for clientsReview and analyze Paid Social metrics to make optimizations, recommendations, and especially reporting insightsParticipate in internal meetings and professional development opportunitiesAssist with strategy and planning for client presentations for new and/or current businessStay abreast of new tools, trends, and best practices in Paid Social marketplace through research and/or industry events and conferences EDUCATION Bachelor's degree in a relevant area of study is preferred EXPERIENCE 1+ years' experience in paid social required and experience healthcare/pharma preferred KNOWLEDGE, SKILLS, & ABILITIES * Experience working with paid social platforms, with Meta being the most important * Advanced knowledge of Microsoft office, specifically Excel and Power Point COMPETENCIES Team Player: Ability to work effectively in a team environment to build and foster positive relationships, trust, and confidence.Curiosity: Always interested in learning more and asking thought-provoking questions.Communication: Proactive communicator who responds quickly to stakeholders in a rapidly changing environment and expresses ideas accurately, concisely, and clearly.Attention to Detail: Complete tasks in a timely manner with a high level of accuracy.Self-starter: Curious and enthusiastic to learn about social and the health landscape.Organized: Able to stay organized and achieve results in a timely and effective mannerKnowledgeable in Social: Up to date with the latest paid social and social media changes. STATEMENT OF UNDERSTANDING This Job Description is not a contract of employment but serves as a reference for your mutual understanding of the terms and conditions associated with the position. Your role may vary from this description, and you may be asked to perform other duties or have additional responsibilities outside of what's outlined above. If you think that there are elements of this job description that are inaccurate, please speak with your manager and/or HR Partner. There are three types of Employee Work Arrangements that classify where a person conducts work: In-Office, Hybrid, and Fully Remote. The amount of time an employee spends working virtually versus in person is dictated by their work arrangement classification, the demands of the role, the needs of the agency and their team, and a person's performance. This job description is not intended to include modifications consistent with providing a Reasonable Accommodation. SALARY $60,000 to $80,000 annually The salary range for this position is noted within this job posting. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications. Salary 60,000 - 80,000 The salary range for this position is noted within this job posting. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications. About the Agency https://solved.health/ SOLVE(D), an IPG Health growth accelerator agency, was born from creative agency DNA and built on the premise of using the right combination of data, analytics, technology, and media to help deliver personalized, relevant omnichannel experiences across touchpoints that drive meaningful connections between brands and audiences (HCPs, Patients, Payers). SOLVE(D) is a multifaceted solutions partner - part consultancy, part data, part advanced analytics, part marketing technology company, part media agency - that fosters speed, precision, and growth. SOLVE(D)'s diverse team of consultants, specialists and practitioners apply their collective strength, leveraging the right mix of human and technical enablers, to empower brands to make confident decisions that accelerate business impact and growth. For U.S. Job Seekers It is the policy of IPG Health and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.