Sr Digital Content Specialist

Aspen Technology, Inc.
United States, Massachusetts, Bedford
20 Crosby Drive (Show on map)
Dec 23, 2024
The driving force behind our success has always been the people of AspenTech. What drives us, is our aspiration, our desire and ambition to keep pushing the envelope, overcoming any hurdle, challenging the status quo to continually find a better way. You will experience these qualities of passion, pride and aspiration in many ways - from a rich set of career development programs to support of community service projects to social events that foster fun and relationship building across our global community. The RoleAspenTech is seeking a creative and strategic senior digital content specialist to join our marketing team. In this role, you'll be responsible for creating and managing digital content across various platforms, including our online newsroom, blog, social media, video/YouTube and other customer-facing channels. You'll work closely with our marketing, creative, video production, social media and web teams, as well as our technology experts, to ensure content is accurate, aligns with our brand guidelines, is compelling to our audiences and drives engagement. Your Impact Develop, script, produce and manage digital content, including but not limited to videos, podcasts, feature articles, blogs and social media. Collaborate with internal and external stakeholders on all phases of development. Leverage AI tools to enhance content creation, streamline production, and scale content for multiple channels. Establish and manage content calendars, production schedules, and workflows to ensure timely and consistent content delivery. Use content management system (CMS) to ensure content is published, up-to-date and accessible. Analyze content performance using engagement analytics to refine strategies and optimize for maximum impact. Stay current with industry trends, digital content best practices, and innovations in AI-driven content creation. What You'll Need 5+ years of experience in content creation, digital content production, or a similar role within a B2B technology environment. Demonstrated experience in ideating and creating multi-form marketing content, including videos and podcasts as well as various written asset types. Experience using Generative AI tools to create and enhance digital content. Familiarity with content management systems, social media platforms and analytics tools. Ability to work cross-functionally and manage multiple projects in a fast-paced environment. Excellent communication skills, both written and verbal, with a creative mindset and attention to detail. Bachelor's degree in marketing, communications, or a related field. #LI-DW1