Digital Media Specialist

Bloomberg Industry Group
parental leave
United States, Virginia, Arlington
1801 South Bell Street (Show on map)
Jan 13, 2025
You will help Bloomberg Industry Group reach and connect with our audiences by developing and managing breakthrough, memorable campaigns. You will translate marketing briefs into strategic initiatives that achieve KPIs and elevate our brand. You will use data to inform decisions and experience to make recommendations. You will be collaborative, innovative and very detailed. What you will do: Collaborate across teams to design, implement and manage digital campaigns across multiple business units Work with business units to translate goals and requirements into digital-first experiences Be able to understand our multiple audiences and the best channels on which to reach them Launch and optimize campaigns to achieve the best results possible Work closely with external agencies to bring marketing briefs to life and develop new recommendations Pitch ideas, explore opportunities and own results Confidently own and manage a range of ad platforms such as Google, LinkedIn, and Facebook Identify new opportunities for us to reach our audiences and actively bring new ideas to digital media campaigns Contribute to the growth of Bloomberg Industry Group by reaching our target audiences with distinctive, benefit-driven messaging You need to have: 3 years of digital media experience Demonstrated experience of working on multiple digital campaigns Ability to multitask and prioritize Bachelor's degree or equivalent Detail oriented mindset and habit of double and triple checking work Strong communication skills Can-do attitude and team-first approach Equal Opportunity Bloomberg Industry Group maintains a continuing policy of non-discrimination in employment. It is Bloomberg Industry Group's policy to provide equal opportunity and access for all persons, and the Company is committed to attracting, retaining, developing, and promoting the most qualified individuals without regard to age, ancestry, color, gender identity or expression, genetic predisposition or carrier status, marital status, national or ethnic origin, race, religion or belief, sex, sexual orientation, sexual and other reproductive health decisions, parental or caring status, physical or mental disability, pregnancy or maternity/parental leave, protected veteran status, status as a victim of domestic violence, or any other classification protected by applicable law ("Protected Characteristic"). Bloomberg prohibits treating applicants or employees less favorably in connection with the terms and conditions of employment, in all phases of the employment process, because of one or more Protected Characteristics ("Discrimination").