Manager, Marketing Performance & Insights

Known for being a great place to work and build a career, KPMG provides audit, tax and advisory services for organizations in today's most important industries. Our growth is driven by delivering real results for our clients. It's also enabled by our culture, which encourages individual development, embraces an inclusive environment, rewards innovative excellence and supports our communities. With qualities like those, it's no wonder we're consistently ranked among the best companies to work for by Fortune Magazine, Consulting Magazine, Seramount, Fair360 and others. If you're as passionate about your future as we are, join our team.

KPMG is currently seeking a Manager, Marketing Performance & Insights to join our Marketing organization.

Responsibilities:

• Execute comprehensive analysis of digital assets across multiple platforms, and leverage the insights to form digital strategies and market approaches
• Promote a culture of data-driven decision-making within marketing by aligning objectives and measurable performance goals
• Regularly share actionable recommendations and proven techniques with functional and digital teams to enhance marketing campaigns and connect to tangible business outcomes
• Lead internal digital learning initiatives that address key business questions and provide guidance to stakeholders; present analysis, insights, and recommendations to functional teams and management groups in strategic meetings
• Collaborate with strategic marketing, internal, and external agencies to innovatively test and analyze new digital experiences for lead generation and brand awareness

Qualifications:

• Minimum five years of recent, combined experience in client service delivery, marketing, or sales enablement; minimum three years of recent engagement in data and analytics
• Bachelor's degree from an accredited college or university; master's degree from an accredited college or university in marketing analytics, business analytics or a related field is highly desirable
• Excellent story-telling and analytical thinking to simplify and explain intricate data; analytic expert adept in summarizing and communicating insights from business data; strong cross-functional collaboration skills; ability to gain support from key stakeholders within a matrixed organization
• Proficiency in a broad range of analytics methodologies, tools, and platforms, including knowledge of emerging technologies
• Ability to convert key insights from analysis into impactful dashboards and reports using tools such as CRM Analytics, Tableau, or Google Campaign Manager

KPMG LLP (the U.S. member firm of KPMG International) offers a comprehensive compensation and benefits package. KPMG is an affirmative action-equal opportunity employer. KPMG complies with all applicable federal, state and local laws regarding recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable federal, state or local laws. The attached link contains further information regarding the firm's compliance with federal, state and local recruitment and hiring laws. No phone calls or agencies please.

KPMG does not currently require partners or employees to be fully vaccinated or test negative for COVID-19 in order to go to KPMG offices, client sites or KPMG events, except when mandated by federal, state or local law. In some circumstances, clients also may require proof of vaccination or testing (e.g., to go to the client site).

KPMG recruits on a rolling basis. Candidates are considered as they apply, until the opportunity is filled. Candidates are encouraged to apply expeditiously to any role(s) for which they are qualified that is also of interest to them.

Los Angeles County applicants: Material job duties for this position are listed above. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness, and safeguard business operations and company reputation. Pursuant to the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers, Fair Chance Initiative for Hiring Ordinance, and San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.