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Assistant Licensing Manager

University of North Carolina Charlotte
$52,721 - $65,000
United States, North Carolina, Charlotte
Nov 21, 2024
Assistant Licensing Manager
Please see Special Instructions for more details.
UNC Charlotte Benefits Information: https://hr.charlotte.edu/benefits
The finalist may be subject to a criminal background check and/or motor vehicle report.
Please upload reference information including names, position titles and company/institutions, phone numbers, and email addresses of at least two current/previous supervisors.
  • The Search Committee will not contact references without first verifying permission with the finalist.
Please ensure your full range of knowledge, skills, abilities, experience, and education are listed on your application.
  • Do not write 'see resume' on your application when completing the job duties section.
Please ensure your application reflects the knowledge, skills, abilities, and experiences to support your answers to the supplemental questions. (see the job duties section of previous employment).
Please submit a resume and cover letter with your application if requested.
  • These documents will be used to evaluate your written communication skills as well as supporting documents of your knowledge, skills, abilities, education, and professional experience.
Position Information
General Information


Vacancy Open to All Candidates
Employment Type Permanent - Full-time
If time-limited, note appointment end date
Hours per week 40
Months per year 12
Position Number 010444
NC Salary Grade Equivalency GN11
Classification Title University Program Specialist - Journey
Working Title Assistant Licensing Manager
Salary Range $52,721 - $65,000
Anticipate Hiring Range $52,721 - $62,130
FLSA Status Non Exempt
Division Business Affairs
Department Business Services (Adm)
Work Unit Bookstore
Work Schedule
8:00 am - 5:00 pm; Monday - Friday with occasional evening and weekend hours required, as necessary.

This position may be eligible for a telework schedule once onboarding into position is complete and with supervisor approval.
Primary Purpose of Position
UNC Charlotte is an innovative and forward-thinking University dedicated to higher education. We are seeking a highly skilled and motivated Assistant Licensing Director to join our team. This role is crucial in supporting our licensing and brand management efforts while contributing to various marketing and creative initiatives in order to maximize royalty revenues, boost brand recognition, and protect the integrity of the University brand.
Minimum Education/Experience
Required Minimum Qualifications:

Bachelor's degree and one year of experience related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.

University Preferred Qualifications:

Graduation from a four year college or university and at least three years of program associate experience; or an equivalent combination of training and experience.
Essential Job Duties
Community & Business Partnership Management:

  • Help build and maintain relationships with community organizations and business partners.
  • Develop partnerships that enhance brand visibility and drive business growth.


Art & Design Instruction:

  • Provide guidance and instruction in art and design principles to team members.
  • Ensure continuous development and improvement of design skills within the team.

Audience & Community Needs:

  • Conduct market research to understand audience and community needs.
  • Tailor marketing strategies to meet these needs and drive engagement.

Licensing & Brand Management:

  • Manage and oversee brand licensing agreements to ensure compliance and brand
  • consistency.
  • Assist in developing and maintaining brand guidelines.

Team Leadership:

  • Assist in managing and mentoring a team of Brand Ambassadors/students
  • Foster a collaborative and creative work environment.

Licensing Development:

  • Support the development and execution of business strategies to achieve licensing
  • objectives.
  • Assist in managing key licensing areas, ensuring profitability and sustainability.

Marketing Experience:

  • Assist in developing and implementing marketing strategies to support licensing efforts and
  • increase brand visibility.
  • Support marketing campaigns and initiatives across various channels.

Graphic Design Work:

  • Collaborate with University Communications and Business Services Marketing to create
  • visual content, including graphics, logos, and promotional materials to support licensing and
  • marketing initiatives.
  • Collaborate with various campus design teams to ensure high-quality, on-brand designs.

UX/UI Design & Website Management:

  • Assist in designing and maintaining the university's licensing website, ensuring a seamless
  • user experience.
  • Implement UX/UI best practices to enhance website usability and engagement.

Creative Design Experience:

  • Support the creative team in conceptualizing and executing innovative marketing campaigns.
  • Ensure all creative work aligns with the University's brand identity and strategic goals.

Social Media:

  • Assist in developing and implementing social media strategies to enhance online presence
  • and engagement.
  • Work with Business Services Marketing to manage social media accounts and create
  • compelling content to engage with the audience.

Budget Management:

  • Assist in developing and managing the marketing budget, ensuring effective allocation of
  • resources.
  • Monitor and report on budget performance and make adjustments as needed.

Other Work Responsibilities
Departmental Preferred Experience, Skills, Training/Education

  • Bachelor's degree in Marketing, Graphic Design, Business Administration, or a related field.
  • Experience and proven budget management skills.
  • Experience in UX/UI design and website management.
  • Strong graphic design skills with proficiency in design software.
  • Experience with Microsoft and Google Suite.
  • Proven experience in marketing, Licensing & Brand management, and creative direction.
  • Experience in program marketing (recruitment is a plus)
  • Proficiency in social media management and strategy development.
  • Excellent communication and interpersonal skills both written and verbal.
  • Ability to build and maintain community and business partnerships.
  • Excellent leadership and team management abilities.
  • Experience in business ownership is a plus.
  • Strong understanding of audience and community needs.
  • Strong attention to details.

Necessary Licenses or Certifications
Work Location Charlotte, North Carolina
Posting date 11/21/2024
Closing date 12/05/2024
Proposed Hire Date 01/06/2025
Contact Information
Special Notes to Applicants
UNC Charlotte Benefits Information: https://hr.charlotte.edu/benefits
The finalist may be subject to a criminal background check and/or motor vehicle report.
Please upload reference information including names, position titles and company/institutions, phone numbers, and email addresses of at least two current/previous supervisors.

  • The Search Committee will not contact references without first verifying permission with the finalist.


Please ensure your full range of knowledge, skills, abilities, experience, and education are listed on your application.
  • Do not write 'see resume' on your application when completing the job duties section.
Please ensure your application reflects the knowledge, skills, abilities, and experiences to support your answers to the supplemental questions. (see the job duties section of previous employment).
Please submit a resume and cover letter with your application if requested.
  • These documents will be used to evaluate your written communication skills as well as supporting documents of your knowledge, skills, abilities, education, and professional experience.

Posting Specific Questions

Required fields are indicated with an asterisk (*).



  1. *
    How did you hear about this employment opportunity?

    • UNC Charlotte Website
    • HERC Job Board
    • Inside Higher Education
    • Circa (formerly known as Local JobNetwork)
    • Another Website
    • Agency Referral
    • Advertisement/Publication
    • Personal Referral
    • Other



  2. Where did you learn about this posting?

    (Open Ended Question)


  3. *
    Do you have a Bachelor's degree in Marketing, Graphic Design, Business Administration, or a related field?

    • Marketing
    • Graphic Design
    • Business Administration
    • Related Field


  4. *
    Do you have experience in UX/UI design and website management?

    • UX/UI design and website management
    • UX/UI design only
    • Website management only
    • Limited experience and knowledge
    • None


  5. *
    What is you level of graphic design skills with proficiency in design software?

    • Beginner
    • Intermediate
    • Advanced


  6. *
    Do you have experience in marketing, Licensing & Brand management, and creative direction?

    • Marketing Licensing
    • Licensing & Brand Management
    • Creative Direction
    • No experience




Applicant Documents
Required Documents

  1. Resume / Curriculum Vitae
  2. Cover Letter / Letter of Interest
  3. Contact Information for References


Optional Documents

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