Strategic Communications Analyst

Strategic Communication & Marketing Ops

Are you drawn to data? Moved by metrics? Craving conversions? Obsessed with outcomes? Come join our team and lead our efforts to measure, align and refine our communications tactics across all audiences and platforms.

Specifically, the academic and student communications team seeks an energetic communications analyst to:

• Execute cohesive content strategy that aligns brand positioning across multiple channels; paid ads, email, web/SEO and social
• Develop analytics frameworks (web, CRM, functional systems, customer data, industry data) to drive conversion from marcom metrics to defined student outcomes.
• Perform routine audits and gap analysis to recommend improvements to content creation and distribution
• Manage relationships across teams and technical systems to facilitate multi-dimensional tracking/reporting of communications and marketing tactics. Provide strategic communication and marketing subject matter expertise in cross-functional teams related to analytics.
• Track, recommend and implement content trends that increase organic traffic and user engagement across campaigns and platforms.
• Define performance metrics and develop content distribution strategies to accomplish measurable goals.

M-F, 8AM-5PM

A Bachelor's degree or an equivalent combination of education and experience and at least 4 years of experience from which comparable knowledge and skills can be acquired is necessary

• High level understanding of analytics frameworks including GA, SEO.
• Experience in higher education environments
• Knowledge of Slate CRM
  

Salary Range: $59,000-$65,000

Grade: GGS-11

University Title: Senior Strategic Communications Consultant

Internal applicants can determine their University title by accessing the Talent Profile tile in myHR.

Resume, Cover Letter

Columbia offers small-town friendliness with big city features and a high quality of life for people of all ages and interests. Founded on education and known as an ideal college town, its location also makes it an attractive spot for businesses and travelers. Located on Interstate 70 and U.S. Highway 63, Columbia is right in the middle of the state and the nation. Just a couple hours' drive from St. Louis and Kansas City, Columbia is Boone County's largest population center offering big-city culture, activities, and resources with a low cost of living. Columbia is home to a variety of restaurants and entertainment venues and hosts more than a dozen cultural festivals each year. If you want to grow your career, continue your education, raise a family, and retire, Columbia is a good place to be!

This position is eligible for University benefits. As part of your total compensation, the University offers a comprehensive benefits package, including medical, dental and vision plans, retirement, paid time off, short- and long-term disability, paid parental leave, paid caregiver leave, and educational fee discounts for all four UM System campuses. For additional information on University benefits, please visit the Faculty & Staff Benefits website at https://www.umsystem.edu/totalrewards/benefits.

Values Commitment

We value the uniqueness of every individual and strive to ensure each person's success. Contributions from individuals with diverse backgrounds, experiences and perspectives promote intellectual pluralism and enable us to achieve the excellence that we seek in learning, research and engagement. This commitment makes our university a better place to work, learn and innovate.

In your application materials, please discuss your experiences and expertise that support these values and enrich our missions of teaching, research, and engagement.

Equal Employment Opportunity

The University of Missouri System is an Equal Opportunity Employer. Equal Opportunity is and shall be provided for all employees and applicants for employment on the basis of their demonstrated ability and competence without unlawful discrimination on the basis of their race, color, national origin, ancestry, religion, sex, pregnancy, sexual orientation, gender identity, gender expression, age, disability, or protected veteran status, or any other status protected by applicable state or federal law. This policy applies to all employment decisions including, but not limited to, recruiting, hiring, training, promotions, pay practices, benefits, disciplinary actions and terminations. For more information, visit https://www.umsystem.edu/ums/hr/eeo or call the Director of Employee and Labor Relations at 573-882-2146.

To request ADA accommodations, please call the Director of Accessibility and ADA at 573-884-7278.