Member Marketing Analytics Manager

Thank you for considering Progyny!

We are seeking a strategic Member Marketing Analytics Manager to join our team. You will be responsible for mapping and monitoring our member marketing funnel, building campaign dashboards, developing how we forecast enrollments, and driving data-backed decisions to optimize growth. By staying connected and working closely with our behavioral analytics team, your efforts will help build a consistent understanding of Progyny members' engagement with our brand through targeting, acquisition, and ultimately treatment.

This role will report to the VP of Member Growth Marketing but will have a dotted line relationship to the Business Strategy and Analytics team.

What you'll do...

• Map and monitor the member marketing funnel, tracking key metrics from initial touchpoints to engagement milestones.

• Develop and maintain dashboards to report on funnel conversion and identify opportunities for growth, utilizing data visualization tools.

• Lead efforts on marketing attribution.

• Consult on experimental design and analyze results, providing data-driven recommendations to optimize marketing strategies.

• Collaborate with sales, finance, and product teams to define KPIs, streamline reporting processes, and offer insights for improving campaign performance

• Create campaign forecasting models to predict new enrollments, considering factors such as population demographics, client type, campaign, and seasonality

• Grow our understanding of Progyny's members by expanding the scope of member profiling capability in the earliest stages of brand engagement

About you...

• 5-7 years of experience in marketing analytics, preferably within digital health or a B2B2C context.

• Proficient in relevant data analytics tools for event tracking (Mixpanel, Adobe Analytics, or similar) as well as experience building dashboards (PowerBI, Tableau, or similar) for data visualization and storytelling.

• Demonstrated proficiency with SQL and database clients

• Strong understanding of marketing attribution models (last-touch, multi-touch) and their application in optimizing campaign strategies.

• Excellent project management skills with the ability to manage multiple tasks and projects simultaneously.

• A collaborative and industrious mindset, comfortable working cross-functionally to connect data from various sources.

• Strong communication skills, capable of presenting complex data insights in an actionable manner to non-technical audiences.

About Progyny:

Progynyis a transformative fertility, family building and women's health benefits solution, trusted by the nation's leading employers, health plans and benefits purchasers. We envision a world where everyone can realize dreams of family and ideal health. Our outcomes prove that comprehensive, inclusive and intentionally designed solutions simultaneously benefit employers, patients and physicians.

Our benefits solution empowers patients with concierge support, coaching, education, and digital tools;provides access to a premier network of fertility and women's health specialists who use the latest science and technologies; drives optimal clinical outcomes; and reduces healthcare costs.

Our mission is toempower healthier, supported journeys through transformative fertility, family building and women's health benefits.

Headquartered in New York City, Progyny has been recognized for its leadership and growth as a TIME100 Most Influential Company, CNBC Disruptor 50, Modern Healthcare's Best Places to Work in Healthcare, Forbes' Best Employers, Financial Times Fastest Growing Companies, Inc. 5000, Inc. Power Partners, and Crain's Fast 50 for NYC. For more information, visit www.progyny.com.

Our perks:

• Family friendly benefits: Paid family and parental leave, fertility and family building benefits (including egg freezing, IVF, and adoption support), family care fund and Parents' Employee Resource Group

• Health, dental, vision and life insurance options for employees and family

• Free in-person, virtual and text-based mental health and wellness support

• Paid time off, including vacation, sick leave, personal days and summer flex time

• Company equity

• Bonus program

• 401(k) plan with company match

• Access to on-demand legal and financial advice

• Company social events

• Flex days (3 days a week in the office) and onsite meals and snacks for employees reporting into our NY office

In compliance with New York City's Wage Transparency Law, the annual salary [wage] range for NYC-based applicants is: $105,000 - $115,000. There are a variety of factors that go into determining a salary range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required. Progyny offers a total compensation package comprised of base salary, cash bonus, and equity.

Progyny is proud to be anEqual Opportunity and Affirmative Action employer.We respect and seek to empower each individual and support the diverse cultures, perspectives,skillsand experiences within our workforce. All qualified applicants will receive consideration for employment without regard to race, creed, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, age, genetic information, marital status, pregnancy or related condition, status as a protected veteran, criminal history consistent with legal requirements or any other basis protected by law.

If you are an individual with a disability and need assistance or an accommodation during the recruiting process, please send an e-mail to apply@progyny.com.

#LI-EH1