Senior Manager, Website Strategy & Digital Operations (MarTech)

Delta Dental of California
$105,000 - $226,100
dental insurance, paid time off, paid holidays, tuition reimbursement, 401(k), employee discount
United States, California, San Francisco
100 1st Street (Show on map)
Nov 09, 2024
JOB DESCRIPTION Are you a digital marketing trailblazer with a passion for creating unforgettable online experiences? Delta Dental is seeking a dynamic leader to own of our web properties, digital operations, and email marketing strategies. As the Senior Manager of Digital Marketing & Website Strategy, you'll play a pivotal role in shaping the future of our digital presence, crafting compelling and seamless customer journeys that resonate with both B2C and B2B audiences. In this role, you'll not only define and drive our website strategy in alignment with our overarching digital marketing goals, but you'll also inspire and lead cross-functional teams to execute innovative web programs that deliver results. Your expertise in optimizing customer journeys will be the cornerstone of creating impactful website experiences that leave a lasting impression. If you're ready to collaborate at the highest levels, influence key strategies, and oversee the execution of cutting-edge digital operations, Delta Dental offers the perfect platform for you to thrive. Join us in redefining the future of digital engagement-one compelling experience at a time. RESPONSIBILITIES Oversees the web strategy, including conversion rate optimization (CRO), testing and experimentation, UX enhancements that drives acquisition, conversion, and retention. Manages Adobe Experience Manager content authoring team, Content Management System (CMS) producers, and Sharepoint producers to drive content delivery on internal and external platforms. Oversees email marketing and database team to drive content delivery to D2C and B2B audiences. Drives continuous performance improvement through the development of an ongoing experimentation roadmap aligned to short-term and long-term opportunities. Establishes and implements new ways of working for website and internet. Establishes systems of governance, standards, technical requirements and defines resources needed to implement website strategies. Through and with a team, develops a deep understanding of our members and site visitors through data, insights, and cross-functional partnerships (Analytics, Insights, CX) and use those insights to inform site strategy. Through and with a team, analyzes and monitors page performance and user behavior across site landing pages, generates data-driven hypotheses that inform strategies and uncovers areas of opportunity to improve the customer experience. Partners with Analytics to establish a clear measurement framework, define KPIs, track and analyze website performance and email marketing and manage forecasts. Collaborates with Digital Marketing SEO, Content Marketing teams, and Product on SEO initiatives and content opportunities that improve website visibility and performance. Collaborates with Marketing Segments, Brand and Creative, Sales, and Product teams to create site experiences for campaigns, product initiatives, tests, and always-on programs, ensuring accurate messaging, timing, and capabilities needed to execute. Manages several digital marketing teams, bringing a talent management lens to leadership. QUALIFICATIONS 10-12 years of experience w/Bachelor's degree; 7+ years supervisory/management preferred. 10+ years professional work experience in Marketing Website and Email roles. Ability to lead, influence, and direct projects and processes across multiple teams. Experience using data and insights to inform requirements, ideas, and strategies with hands-on experience with web tools including CMS (AEM), A/B testing tools (Adobe Target), site analytics (Adobe Analytics) and business intelligence tools. Adept at leading hypothesis-driven A/B tests, experiment design, and running experiments at scale. Well-versed in the technical aspects of running a website, UX, SEO, domain management, HTML/CSS/JavaScript. Well-versed in the technical aspects of marketing automation, segmentation and email marketing. Demonstrated understanding of SEO fundamentals and the interaction between site architecture and content to deliver organic traffic performance. Effective communication skills with the ability to articulate strategies and plans to a wide variety of audiences. Excellent project management and problem-solving skills with the ability to manage multiple projects simultaneously from strategy to execution. Experience developing and managing a team of direct and indirect reports of varying career levels. Ability to adapt and thrive with ambiguity. Base Pay Information The national base pay range at the end is a good-faith estimate of what Delta Dental may pay for new hires. Actual pay may vary based on Delta Dental's assessment of the candidate's knowledge, skills, abilities (KSAs), related experience, education, certifications and ability to meet required minimum job qualifications. Other factors impacting pay include prevailing wages in the work location and internal equity. Pay Grade 23. $105,000 - $226,100 ADDITIONAL INFORMATION Behind the smile! We are dedicated to safeguarding the health and financial stability of our employees and their loved ones. This commitment extends beyond the workplace to foster personal growth and holistic wellbeing. Our life-changing rewards package includes: Competitive base and incentive pay 401(k) with robust matching and non-matching contributions Rich medical & pharmacy benefits 100% employer-paid dental and vision benefits Holistic wellbeing program with deep financial incentives Generous paid time off plus 12 paid holidays and your birthday off Culture of growth and learning: career development; tuition reimbursement; recognition program Family support: adoption assistance, fertility treatment, child, elder & pet care assistance Social responsibility and volunteer opportunities Employee discount program Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. #LI-Hybrid ABOUT THE TEAM At Delta Dental, we're behind millions of smiles and counting. For over 68 years, we've served our communities by increasing access to affordable, quality care - but that commitment to care extends beyond the people we serve, to the dedicated employees who make those smiles genuine. We've come this far by building equitable programs that offer opportunities for advancement, create meaningful connections and improve the lives of our employees and their families. Because we know that when we take exceptional care of each other, we can make a positive impact for all. We champion an inspirational workplace through our commitment to trust, service, excellence and innovation. Joining us means working for a company that offers stability and balance, opportunities for leadership at all levels, and a work environment focused on teamwork and camaraderie. Discover the smiling faces behind Delta Dental and experience our values and culture in action by connecting with us on social media. Follow Delta Dental Ins. on Facebook and Instagram, #LifeatDDins on Facebook and Instagram, Delta Dental Ins. on Twitter and Delta Dental Ins. on LinkedIn. If you've got an appetite for innovation and want to be a part of a team that's transforming the future of health care, join us! Since 1955, we have offered comprehensive, high-quality oral health care benefits to millions of enrollees and built the strongest network of dental providers in the country. The Delta Dental of California network includes affiliates Delta Dental Insurance Company; Delta Dental of Pennsylvania; Delta Dental of New York, Inc.; Delta Dental of the District of Columbia; Delta Dental of Delaware, Inc.; and Delta Dental of West Virginia, providing dental benefits to more than 31 million people across 15 states, the District of Columbia, Puerto Rico and the Virgin Islands. The company and its affiliates are part of Delta Dental Plans Association (DDPA), a not-for-profit national association based in Oak Brook, Illinois. Through our national network of Delta Dental companies, we offer dental coverage in all 50 states, Puerto Rico and other U.S. territories. We offer vision coverage through DeltaVision in 15 states and the District of Columbia. Collectively, we deliver benefits to more Americans than any other dental insurance company. Delta Dental is an equal opportunity employer. We are committed to building and maintaining a diverse and inclusive workplace for all employees. Applicants will not be discriminated against because of race, color, religion, creed, national origin, ancestry, citizenship status, sex (including pregnancy), sexual orientation, gender or identity expression, age, disability, marital status, medical status, veteran status or any other status protected under federal, state, or local law. In addition to federal law requirements, Delta Dental complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Unfortunately, our Delta Dental Enterprise is unable to hire individuals residing in Alaska, North Dakota, Nebraska, Hawaii, Oklahoma, Vermont, Maine, West Virginia, New Hampshire, Wyoming, Puerto Rico, District of Columbia (Washington D.C.) or other US Territories at this time. Proof of eligibility to work in the United States must be provided if selected for hire. Delta Dental includes: Delta Dental of California, Delta Dental Insurance Company, Delta Dental of Pennsylvania, and Delta Dental of New York If You Are A Current Employee Click Here* To Apply